Media Senior Analyst

Nu México; Xico; Híbrido; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading financial platform in Mexico is looking for a Mid-Senior level professional to manage paid media campaigns across channels like Meta and TikTok. The role involves optimizing execution and delivering performance insights to drive growth. Candidates should have at least 5 years of experience in media planning and strong analytical skills. This full-time position offers a hybrid work model and a range of benefits including health insurance and vacation bonuses.

Servicios

Chance of earning equity

Extended maternity and paternity leaves

Health and life insurance

Mental health and wellness assistance

Learning platform of courses

Language learning program

Holiday Bonus of 30 days of pay

17 days of paid vacation with bonus

Gym partnership

Formación

• 5 years of experience with paid media campaigns demonstrating impact on performance goals.
• Strong expertise with Meta & TikTok operations including media buying and audience strategy.

Responsabilidades

• Own execution and optimization of media channels within the paid media mix.
• Deliver in-depth performance reporting and actionable insights on campaigns.
• Analyze audience behavior to identify targeting improvements.

Conocimientos

Digital platforms operations

Analytical skills

Negotiation skills

Results-oriented mindset

Advanced English proficiency

Descripción del empleo

About UsNu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia.

Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building. Listed on the New York Stock Exchange (NYSE : NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human. Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company's Most Innovative Companies, and Forbes World's Best Bank.

Visit our institutional page Team OverviewThe media team is responsible for leading Nu Mexico's full-funnel media strategy, tactical execution, and continuous optimization, ensuring the right channel mix for each business objective and communication goal.

Our focus is on driving measurable impact through data-driven decision making, creativity, and agile performance tracking across branding and acquisition efforts.

Responsibilities

• Own the execution and optimization of media channels (Meta & TikTok, etc.) within the paid media mix, ensuring alignment with acquisition goals and business growth targets.
• Follow up and execute media plans, balancing conversion with budget efficiency.
• Lead end-to-end campaign execution and management, including performance monitoring and optimal budget allocation.
• Continuously test and iterate to drive incremental value and reduce acquisition costs.
• Deliver in-depth performance reporting and actionable insights on campaign performance, trends and growth opportunities.
• Analyze audience behavior and customer journeys to identify areas for targeting improvement and segmentation refinement.
• Partner with analytics teams to uncover cross-channel attribution insights, 1st, 2nd, 3rd party data usage, and advance measurement frameworks.
• Leverage tools and dashboards to track results, KPIs, and impact on business outcomes in real time.
• Collaborate with marketing and brand teams in creative briefing and feedback to ensure assets are optimized for platform and objective.
• Provide recommendations that improve the effectiveness of advertising efforts, identifying strengths, gaps and actionable optimizations.

Qualifications

• 5 years of experience with paid media campaigns with proven impact on performance goals.
• Strong expertise with digital platforms (Meta & TikTok) operations is mandatory, including creative optimization, media buying, budget allocation and audience strategy.
• Experience in media planning and reporting, with focus on campaign performance, pacing and optimization.
• Strong analytical and negotiation skills.
• Results oriented.
• Advanced English proficiency.

Benefits

• Chance of earning equity at Nubank
• Extended maternity and paternity leaves
• Health and life insurance
• NuCare – Our mental health and wellness assistance program
• Nucleo – Our learning platform of courses
• NuLanguage – Our language learning program
• Holiday Bonus ("Aguinaldo") of 30 days of pay per year
• 17 days of paid vacation with 25% vacation bonus
• Gym partnership

Work Model for this Role

Hybrid 2-3 times / week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.

Level Mid‑Senior level. Employment Type: Full‑time. Job Function: Marketing and Sales.