Marketing Manager – Social Media & Growth (Automotive / Tech)

Blackboxmycar; A distancia; MXN 537,000 - 896,000; Jornada completa

Descripción de la vacante

A leading automotive technology company is seeking a social media growth specialist to enhance their presence on Instagram and TikTok. The ideal candidate will grow brand accounts, lead content strategies, and manage Shopify operations. Strong understanding of social commerce and proven experience with product-based brands are essential. Join a remote team dedicated to driving engagement and sales through innovative content and collaboration.

Formación

• Proven experience growing Instagram and TikTok for product-based brands.
• Strong understanding of TikTok Shop and social commerce.
• Familiarity with automotive or consumer tech preferred.

Responsabilidades

• Own and scale Instagram and TikTok accounts with engaging strategies.
• Manage day-to-day Shopify operations and product listings.
• Coordinate and manage a remote marketing team.

Conocimientos

Instagram growth

TikTok growth

Social commerce

Shopify experience

Content creation

Team management

Detail-oriented

Descripción del empleo

About BlackboxMyCar

BlackboxMyCar is a 14‑year‑old automotive technology company specializing in dashcams, vehicle safety electronics, and connected car accessories. It is a category leader with deep technical expertise, long‑standing supplier relationships, and a loyal customer base across North America. Our products are used by everyday drivers, rideshare operators, fleets, enthusiasts, and professionals who care about safety, accountability, and vehicle protection.

Over the years, our market has evolved from early adopters and enthusiasts to mainstream drivers, and our marketing must evolve with it. We operate globally with a fully remote team, supported by HQ leadership and long‑term partners.

What We Need

A true social media growth specialist who understands how platforms like Instagram, TikTok, and TikTok Shop work today and can turn content into reach, engagement, and revenue.

Key Responsibilities

• Own and scale Instagram and TikTok accounts, building growth‑focused content strategies that drive followers, engagement, and sales.
• Lead our push into TikTok Shop and social commerce, identifying trends early and adapting them to automotive and dashcam content.
• Create clear, repeatable content formats (e.g., crash‑footage analysis, bad driver reviews, real‑world use cases).
• Produce content independently using AI tools, or provide detailed creative direction to editors.
• Guide video structure, hooks, pacing, and storytelling, and brief editors for fast execution.
• Keep content simple, informative, and engaging—no gimmicks.
• Manage day‑to‑day Shopify operations: product listings, SKU launches, and updates.
• Collaborate with marketing and operations on product rollouts and ensure social traffic converts on‑site.
• Coordinate and manage a remote marketing team, maintaining high standards for output, organization, and timelines.
• Leverage AI for video, graphics, ideation, and efficiency while keeping workflows and data clean.
• Track performance, iterate quickly, and accept feedback constructively.

Required Experience & Skills

• Proven experience growing Instagram and TikTok for product‑based brands.
• Strong understanding of TikTok Shop and social commerce.
• Hands‑on Shopify experience.
• Familiarity with automotive, dashcams, or consumer tech preferred.
• Experience launching and scaling multiple SKUs.
• Comfortable managing and scaling remote teams.
• Highly organized, fast‑moving, and detail‑oriented.

Who You’ll Work With

• Marketing leadership with a long‑term vision.
• Paid ads specialist focused on performance.
• Dedicated operational and creative support.

Success Looks Like

• Consistent growth on Instagram and TikTok.
• TikTok Shop becoming a meaningful sales channel.
• Clear, scalable content formats.
• Strong collaboration across teams.
• A social presence that matches the strength of our products.

Company Information

• Hours: Monday–Friday, 9 AM – 5 PM PST
• Seniority level: Mid‑Senior
• Employment type: Full‑time
• Job function: Marketing
• Industries: Motor Vehicle Manufacturing