Marketing Manager – Operations & Demand Generation

The Global Talent Co.; Ciudad de México; Híbrido; MXN 1,043,000 - 1,391,000; Jornada completa

Descripción de la vacante

A leading technology recruitment firm is seeking a Marketing Manager – Operations & Demand Generation to drive revenue growth through multi-channel demand generation and account-based marketing. The ideal candidate will have 4–8+ years of experience in B2B SaaS marketing, expertise in HubSpot, and will collaborate closely with sales teams. This remote role offers an opportunity to work with innovative companies and grow in a fast-paced environment.

Formación

• 4–8+ years of experience in B2B SaaS or enterprise marketing focused on demand generation.
• Expert-level experience with HubSpot Marketing Hub; certification preferred.
• Strong experience with analytics and performance reporting.

Responsabilidades

• Execute multi-channel demand generation and ABM campaigns.
• Manage and optimize HubSpot workflows and lead scoring.
• Analyze performance data to improve campaign effectiveness.

Conocimientos

B2B SaaS marketing

Demand generation

Account-based marketing (ABM)

HubSpot Marketing Hub

LinkedIn Ads

Google Ads

Performance reporting

English communication

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

HubSpot

ZoomInfo

Dripify

Descripción del empleo

Marketing Manager – Operations & Demand Generation

Full-time (40hrs a week), Remote

Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

Your Role

You will work with a fast-growing AI technology company that is redefining industrial automation through advanced computer vision and robotics intelligence. The company partners with leading automotive OEMs and industrial manufacturers to unlock higher productivity, precision, and efficiency across complex production environments.

As the Marketing Manager – Operations & Demand Generation, you will be a key driver of revenue growth. You will own demand generation, account-based marketing (ABM), and marketing operations, working closely with sales, SDRs, and executive leadership. This role combines strategic thinking with hands-on execution and is ideal for a marketer who enjoys building scalable systems, optimizing performance, and directly impacting pipeline growth in an enterprise sales environment.

Responsibilities

• Execute multi-channel demand generation and ABM campaigns to engage ICPs, expand enterprise accounts, and drive qualified pipeline.

• Partner with sales and marketing leadership to develop account plans and targeted messaging across the buyer journey.

• Own and architect HubSpot, including workflows, lead scoring, automation, data integrity, and integrations.

• Manage and optimize the marketing tech stack, including tools such as ZoomInfo, Nooks, Dripify, and digital advertising platforms.

• Enable SDR and sales teams with accurate account data, buyer personas, and high-performing outreach sequences.

• Plan and manage industry events, trade shows, and webinars, including logistics, lead capture, and post-event nurturing.

• Build attribution models, dashboards, and performance reports to measure ROI and pipeline contribution.

• Analyze performance data and provide actionable insights to improve conversion rates and campaign effectiveness.

• Continuously improve marketing operations to support scale and revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4–8+ years of experience in B2B SaaS or enterprise marketing, with a strong focus on demand generation, ABM, and growth marketing.

• Expert-level experience with HubSpot Marketing Hub (certification preferred).

• Hands-on experience managing LinkedIn Ads, Google Ads, and other paid acquisition channels.

• Strong experience with analytics, attribution, and performance reporting.

• Proven ability to collaborate closely with sales and revenue teams.

• Excellent written and verbal English communication skills.

• Highly organized, detail-oriented, and comfortable operating in a fast-paced environment.

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.