Marketing Manager – Lifecycle, Events

Wireless Support; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A managed mobility services provider in Latin America is looking for a Marketing Specialist. This role is focused on overseeing HubSpot marketing operations, planning email and SMS campaigns, and managing a small team of contractors. The ideal candidate should have over 10 years in marketing with a strong B2B background and experience in lifecycle marketing. The position is fully remote with a monthly compensation of approximately USD $4,000, requiring overlap with US Pacific Time hours.

Formación

• 10 years of marketing experience, at least 3 years supporting US-based companies.
• Strong background in B2B marketing (services, software, or related).
• Experience managing contractors and vendors in marketing.

Responsabilidades

• Oversee HubSpot marketing operations including workflows and campaigns.
• Plan and coordinate email and SMS marketing initiatives.
• Manage contractor teams for design and SEO projects.

Conocimientos

B2B marketing background

Hands-on HubSpot experience

Near-native English communication

Proven email and SMS lifecycle experience

Experience supporting events

Herramientas

HubSpot

Shopify

Descripción del empleo

Remote (Latin America) – Full‑time contractor – Compensation: ~USD $4,000 / month. Wireless Support helps US‑based Home Services businesses and Amazon DSPs manage their mobile devices and telecom services.

What You’ll Own

• Lifecycle & HubSpot (≈30%) – Own HubSpot marketing ops: lists, workflows, basic lead scoring, and dashboards.
• Plan, create, and send email and SMS campaigns (nurtures, event flows, customer outreach).
• Monitor performance and iterate based on data (open, click, and conversion rates).
• Events & Trade Shows (≈25%) – Coordinate pre-, during, and post‑event campaigns for trade shows and industry events; track and follow up on event‑generated leads in HubSpot; help manage event calendar and budgets with the VP of Sales & CEO.
• Managing Contractors (≈10%) – Lead day‑to‑day work of a designer & social media contractor, an SEO & Shopify contractor; provide clear briefs, priorities, and feedback to keep work aligned and on time.
• Content & Landing Pages (≈15%) – Write or refine copy for emails, landing pages, and basic collateral; work with the designer to produce supporting assets; create and adjust landing pages focused on clarity and conversion.
• Analytics & Reporting (≈10%) – Maintain simple, actionable reports on lead volume, quality, and campaign performance; share insights and recommendations with the CEO regularly.
• Success after 3–6 months looks like: 5–10 sales‑qualified leads per month from ongoing marketing (outside of events); sales‑qualified leads per event with structured follow‑up; HubSpot that is clean, organized, automated, and trusted by leadership.

What You Bring (Must‑Haves)

• ~10 years in marketing, with 3+ years supporting US‑based companies or the US market.
• Strong B2B marketing background (services, software, or related).
• Hands‑on HubSpot experience (you've built workflows, campaigns, lists, and reports yourself).
• Proven email and SMS lifecycle experience: creating, launching, and improving campaigns and automations.
• Experience supporting events and trade shows, especially marketing around them.
• Experience working with or directing contractors / vendors (design, SEO, web).
• Near‑native English, written and spoken, comfortable with US executives.
• Ability to work with strong overlap to US Pacific Time (at least ~6 hours between 9am–5pm PT).

Traits (Non‑Negotiable)

• Hands‑on operator, not just a strategist – you like getting into the details.
• Proactive, “figure it out” attitude – entrepreneurial and resourceful.
• Highly organized, with excellent attention to detail and follow‑through.
• Clear, confident communicator; comfortable prioritizing across multiple projects.

Nice‑to‑Haves

• Experience in telecom, wireless, managed services, or IT / tech services.
• Exposure to Home Services (HVAC, plumbing, trades) or similar local service businesses.
• Familiarity with Shopify and basic eCommerce flows.
• Exposure to SEO, content strategy, or paid media (or agencies that run them).

Compensation & Work Setup

• Contractor role, full‑time and long‑term.
• USD $4,000 / month, depending on experience and location.
• Fully remote, based in Latin America.
• Must be able to work with significant overlap to US Pacific Time (at least ~6 hours within 9am–5pm PT).

Why You’ll Like This Role

• Report directly to the CEO and have real influence on growth.
• Own HubSpot and lifecycle marketing end‑to‑end across email, SMS, and events.
• Manage and direct a small contractor team while staying hands‑on.
• Help build the marketing engine for a growing leader in Managed Mobility Services in the US.