Marketing Manager - B2B

Agent Careers; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading marketing consultancy is seeking a Marketing Manager - B2B to develop and execute high-level marketing strategies. The role requires over 5 years of B2B marketing experience, particularly in the industrial sector. Responsibilities include managing paid advertising campaigns, leading SEO initiatives, and collaborating with the sales team on lead tracking. Candidates should possess strong communication skills, leadership qualities, and familiarity with tools like Figma. This position offers a salary range of USD $3,500–$4,500 per month.

Formación

• 5+ years of B2B marketing experience, preferably in industrial sectors.
• Proven ability to set strategy and execute hands-on marketing projects.
• Experience with trade shows or event management is a plus.

Responsabilidades

• Develop and implement B2B marketing strategies focused on lead generation and branding.
• Manage and optimize paid advertising campaigns with ROI focus.
• Lead SEO, content writing, and account-based marketing initiatives.

Conocimientos

B2B marketing experience

Paid ads expertise

SEO skills

Leadership ability

Strong copywriting

Excellent communication

Herramientas

Figma

Descripción del empleo

Marketing Manager - B2B

Join us to apply for the Marketing Manager - B2B role at Agent Careers.

About the Company

Our client is a leading supplier of metal‑bending machinery and automated equipment for the sheet metal industry. They serve a diverse range of industrial customers with highly customized solutions and are entering a major growth phase—modernising operations and customer engagement through advanced, low‑code technology.

Job Details

Location : LATAM
Salary : USD $3,500–$4,500 / month

Role Overview

We are seeking a dynamic, hands‑on Marketing Manager who can both design high‑level marketing strategy and execute day‑to‑day initiatives in a fast‑paced B2B environment. You’ll collaborate closely with leadership and sales—especially the VP of Sales—to drive lead generation, strengthen brand positioning, and support revenue growth. This role is ideal for someone who excels in performance marketing, enjoys building processes, and thrives in a high‑accountability environment.

Key Responsibilities

• Develop and implement comprehensive B2B marketing strategies focused on lead generation, branding, and pipeline growth.
• Manage and optimise paid advertising campaigns (Google Ads, LinkedIn) with a focus on ROI.
• Lead SEO, content/copywriting, and account‑based marketing initiatives.
• Partner with the sales team on lead attribution, CRM workflows, and revenue tracking.
• Evaluate and manage external marketing agency partners, with potential to build and lead an internal team.
• Use tools like Figma for design needs and coordinate with design contributors (bonus).
• Plan and execute participation in 2–3 trade shows annually.

Requirements

• 5+ years of B2B marketing experience (industrial / technical sectors strongly preferred).
• Proven ability to set strategy and execute hands‑on marketing projects.
• Expertise in paid ads, SEO, and strong copywriting.
• Leadership skills with the ability to collaborate effectively with senior management.
• Experience with or within a marketing agency is a plus, but must have in‑house leadership capability.
• Familiarity with Figma and digital design workflows.
• Excellent communication skills and ability to thrive in a high‑performance environment.
• Experience with trade show or event management is a plus.
• True B2B background required.

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