Marketing Automation & CRM Team Lead

KEENFOLKS; Ciudad de México; Híbrido; MXN 1,818,000 - 2,364,000; Jornada completa

Descripción de la vacante

A dynamic AI marketing agency in Mexico City is seeking a Marketing Automation & CRM Team Lead. This strategic leadership role involves managing client accounts, designing automation strategies, and leading a team of specialists. The ideal candidate will have over 7 years of experience in marketing automation and CRM, expertise with platforms like Salesforce and HubSpot, and be bilingual in English and Spanish. The position offers a competitive salary and the opportunity to work in a hybrid environment.

Servicios

Competitive salary

Performance bonuses

Hybrid work flexibility

Professional development budget

Growth trajectory opportunities

Formación

• 7+ years of hands-on marketing automation and CRM management experience.
• 2+ years in a team lead or senior leadership role.
• Proven track record managing multiple client accounts.

Responsabilidades

• Lead and manage LATAM and international MarTech clients.
• Design and optimize marketing automation strategies.
• Mentor and develop a team of marketing automation specialists.

Conocimientos

Marketing automation strategy

CRM management

Client relationship management

Data analysis

Bilingual (English and Spanish)

Educación

Master's degree or advanced training in Marketing

Herramientas

Salesforce

HubSpot

Marketo

Pardot

ActiveCampaign

Descripción del empleo

About Us

We are a fast-growing AI marketing agency with operations in Barcelona and Mexico City, helping brands harness the power of artificial intelligence to transform their marketing strategies. We work with innovative clients across industries, implementing cutting‑edge MarTech solutions and AI‑powered marketing automation.

The Role

We're seeking an exceptional Marketing Automation & CRM Team Lead to drive our marketing technology practice and lead a team of automation specialists. This is a strategic leadership role that combines hands‑on MarTech expertise with team management, client relationship ownership, and business development.

You’ll be responsible for leading LATAM and international client accounts, designing sophisticated automation strategies, and building our marketing automation capabilities as we scale. This role requires someone who can seamlessly bridge marketing, technology, and data teams while managing both clients and internal team members.

What You’ll Own

Client Leadership & Account Management

• Lead and manage a portfolio of LATAM and international MarTech clients across multiple industries
• Serve as primary strategic advisor for marketing automation and CRM initiatives
• Act as the bridge between marketing, technology, and data teams to ensure seamless execution
• Present performance reports, strategic recommendations, and optimization roadmaps to C‑level stakeholders
• Drive client satisfaction, retention, and account growth

Marketing Automation Strategy & Execution

• Design, implement, and optimize end‑to‑end marketing automation strategies for diverse client portfolios
• Configure, manage, and optimize marketing automation platforms (Salesforce, Eloqua, HubSpot, Marketo, Pardot, ActiveCampaign, etc.)
• Lead the planning, execution, and analysis of sophisticated multichannel campaigns
• Build advanced audience segmentation models and personalized customer journey maps
• Design and maintain automated workflows supporting the entire customer lifecycle (lead nurturing, onboarding, retention, win‑back)
• Integrate CRM systems with other marketing technologies and data sources
• Ensure all automation strategies align with client business objectives and KPIs

Team Leadership & Development

• Lead, mentor, and develop a team of marketing automation specialists
• Establish best practices, standards, and processes for the marketing automation practice
• Manage team workload, priorities, and project assignments
• Conduct performance reviews, provide feedback, and support career development
• Foster a culture of continuous learning and innovation
• Recruit and onboard new team members as the practice grows

Business Development & Innovation

• Craft marketing automation and MarTech proposals for new business opportunities
• Participate in new business pitches and client presentations
• Identify upsell and cross‑sell opportunities within existing accounts
• Evaluate and adopt emerging MarTech and AI platforms to enhance client capabilities
• Stay ahead of industry trends, best practices, and competitive landscape
• Develop thought leadership content and case studies showcasing successful implementations

What We’re Looking For

Required Experience & Skills

• 7+ years of hands‑on marketing automation and CRM management experience
• 2+ years in a team lead, manager, or senior leadership role
• Client‑facing experience: Proven track record managing multiple client accounts, especially in agency or consultancy environments
• Platform expertise: Deep knowledge of major marketing automation platforms (Salesfoerce, HubSpot, Marketo, Pardot, ActiveCampaign, Salesforce Marketing Cloud, or similar)
• CRM mastery: Strong experience with CRM systems (Salesforce, Eloqua, HubSpot CRM, Dynamics, etc.)
• Technical skills: Comfortable with APIs, integrations, data management, and working with technical teams
• Data‑driven: Strong analytical skills with ability to derive insights from campaign data and automation metrics
• Bilingual fluency: Excellent written and spoken English and Spanish (you’ll present to international clients)
• Team leadership: Experience managing, mentoring, and developing team members
• Strategic thinking: Ability to align automation strategies with broader business goals and marketing objectives

Preferred Qualifications

• Experience with AI‑powered marketing tools and platforms (n8n, Make, LLMs, etc.)
• Background in demand generation, lead nurturing, or B2B marketing
• Certifications in marketing automation platforms (HubSpot, Oracle, Salesforce)
• Experience working with diverse industries (fintech, e‑commerce, SaaS, B2B, etc.)
• Knowledge of customer data platforms (CDPs) and data integration tools
• Familiarity with SQL, HTML/CSS, or basic coding for email and landing page customization.
• Familiarity with data models, data management (Supabase), and webhooks or http requests.
• Experience with attribution modeling and marketing analytics
• Master’s degree or advanced training in Marketing, Marketing Automation, or related field

Personal Attributes

• Strategic leader who can think big picture while managing tactical execution
• Excellent communicator able to present complex technical concepts to both technical and non‑technical audiences
• Client‑focused with strong relationship‑building skills and service mentality
• Natural mentor who enjoys developing talent and building high‑performing teams
• Problem solver who thrives on finding creative solutions to complex marketing challenges
• Organized and detail‑oriented with strong project management capabilities
• Proactive and entrepreneurial - comfortable in fast‑paced, evolving environments
• Curious and tech‑savvy with genuine passion for marketing technology and AI
• Results‑driven with track record of delivering measurable business impact

Key Technologies & Tools

Marketing Automation Platforms

• HubSpot Marketing Hub
• Oracle Eloqua o Responsys
• Marketo Engage
• Salesforce Marketing Cloud / Pardot
• ActiveCampaign
• Adobe Marketo, or similar enterprise platforms

CRM & Sales Enablement

• Salesforce Sales Cloud
• HubSpot CRM
• Microsoft Dynamics 365
• Pipedrive, Zoho, or similar CRM platforms

Analytics & Data Tools

• Google Analytics (GA4)
• Looker Studio / Data Studio
• Tableau, Power BI, or similar BI tools
• Attribution and analytics platforms

CMS tools

• Wordpress VIP
• Loveble

Project Management & Collaboration

• ClickUp, Asana, Monday.com, or similar
• Slack, Microsoft Teams
• Google Workspace / Microsoft 365

AI & Emerging Tech (Bonus)

• ChatGPT, Claude, Gemini or other AI tools for marketing
• AI‑powered personalization platforms
• n8n, Make, Zappier
• Customer Data Platforms (CDPs)

What We Offer

• Competitive salary commensurate with your experience and leadership level
• Performance bonuses tied to team and company success
• Hybrid work flexibility - balance between remote and office collaboration
• Leadership opportunity - build and scale the marketing automation practice
• Diverse client portfolio - work across industries and markets
• Cutting‑edge technology - work with AI‑powered marketing platforms and emerging MarTech
• Professional development - budget for courses, certifications, and conferences
• International exposure - collaborate with teams in Barcelona and global clients
• Growth trajectory - clear path to Director or VP level as company scales
• Collaborative culture - work with passionate, innovative team members

Diversity Matters

We are committed to building an inclusive, diverse, and equitable workplace where everyone can grow, contribute, and make an impact.

Want to Know More?

Follow us on LinkedIn & Instagram to explore our culture, values, and the people behind our AI‑powered innovation.