Marketing Analyst (SC,Onco & Vacc)

Pfizer, S.A. de C.V; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company in Mexico City is seeking a Marketing Coordinator to manage digital campaigns and coordinate promotional materials. The ideal candidate should have a Bachelor's degree in Marketing or Business Administration and at least one year of relevant experience. Proficiency in digital marketing tools like Google Analytics and a collaborative mindset are essential for success in this role, which operates in a hybrid work environment.

Servicios

Competitive compensation

Benefits programs

Hybrid work model

Formación

• Minimum 1 year of experience in marketing or related roles, including internships.
• Basic English proficiency; advanced level preferred.

Responsabilidades

• Execute portfolio action plans in alignment with strategic objectives.
• Coordinate the design, development, and approval of promotional materials.
• Manage and monitor digital marketing campaigns.

Conocimientos

Commitment and accountability

Teamwork

Proactive communication

Analytical thinking

Creativity

Adaptability

Educación

Bachelor’s degree in marketing or Business Administration

Herramientas

Google Analytics

Meta Ads Manager

Trello

Power BI

Adobe Creative Suite

Descripción del empleo

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data‑driven insights to identify trends, and improve strategy and execution. This process will run for 4 different positions in Specialty Care, Oncology & Vaccines.

Main Responsibilities

• Execute portfolio action plans in alignment with strategic objectives.
• Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
• Maintain proactive communication with internal teams, ensuring timely feedback and follow‑up.
• Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
• Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
• Align commercial activities with the digital marketing plan (TMP plan).
• Conduct price and trend analysis to support competitive positioning.
• Oversee sampling processes and ensure accurate follow‑up (if applies).
• Generate insights from market and sales analysis.

Core Competencies

• Commitment and accountability.
• Teamwork and cross‑functional collaboration.
• Proactive and effective communication.
• Analytical and critical thinking.
• Creativity and problem‑solving mindset.
• Learning agility and adaptability in a dynamic environment.
• Compliance culture.

Technical Competencies (desired)

• Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
• Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
• Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
• Project Management Tools: Trello, Asana, or similar platforms.

Key Performance Indicators (KPIs)

• Campaign Performance: CTR (Click‑Through Rate), Conversion Rate, Engagement Rate.
• Digital Reach: Website traffic growth, social media impressions.
• ROI: Return on Investment for marketing campaigns.
• Lead Generation: Number of qualified leads generated through digital channels.
• Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
• Data Accuracy: Precision in reporting and forecasting.

Organizational Relationships

• Category Lead
• Country Brand Lead
• Brand Managers
• Commercial & Trade Marketing Teams
• Access & NAMs
• Medical
• Regulatory
• Legal
• Compliance
• Sales Force & Sales Leads

Education and Experience

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.)
• Basic English proficiency (reading, writing, and speaking); advanced level preferred.

Last Date to Apply for Job: Jan 6th, 2026

Work Location Assignment: Mexico City. Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business.

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.