Manager- Social Media Communications

American Express; Ciudad de México; Híbrido; MXN 739,000 - 1,110,000; Jornada completa

Descripción de la vacante

A global financial services company in Ciudad de México is seeking a Manager of Social Media to oversee communications and enhance social media presence in the LAC region. This role involves crafting engaging content, managing community interactions, and contributing to business results through social media strategies. Excellent communication and organizational skills are essential. The position offers competitive compensation, hybrid working options, and comprehensive benefits.

Servicios

Competitive base salary

Bonus incentives

Comprehensive medical benefits

Flexible working model

Career development opportunities

Formación

• Experience in social media and community management roles.
• Excellent written and verbal communication skills.
• Ability to create engaging graphic and video assets.
• Familiarity with social listening tools.

Responsabilidades

• Drive growth of American Express’ social media channels.
• Collaborate with multiple teams for LAC social campaigns.
• Oversee community management across organic social channels.
• Manage local agency for social media strategies.

Conocimientos

Social media management

Communication skills

Content creation

Community engagement

Organizational skills

Herramientas

Photoshop

Adobe Premiere

Sprinklr

Brandwatch

Descripción del empleo

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of AmericanExpress.

The Corporate Affairs & Communications (CA&C) department serves as the voice of and for American Express, with responsibility for Public Affairs & Media Relations, Colleague Communications, Corporate Social Responsibility, and Social Media. Within CA&C, the Corporate Communications team handles communications for American Express’ business strategy and financial performance, brand and reputation, digital innovation, social media communications and the company’s external corporate content strategy.

The Manager of Social Media for American Express, LAC, will play a pivotal role in crafting and telling our company’s story in Mexico, one of our top markets, and be responsible of overseeing social communication of company’s social strategy for the LAC region. This role on the Corporate Communications team reports to the Director, Social Media Communications and offers an exciting opportunity to drive innovation in how American Express communicates its key priorities and initiatives to its customers, colleagues, and communities across our ecosystem of external social channels.

The person in this role will be responsible for conceiving and creating highly engaging organic social creative across a wide range of topics including travel, dining, entertainment, community and small business support, as well as executive thought leadership. They will work with our platform partners in the market to ensure American Express is always top of mind and executing against the latest platform best practices, as well as oversee community management, measurement and reporting for organic social campaigns and programs under their purview.

The person in this role will also work closely with the wider international social media team, as well as key stakeholders in the market to pursue and articulate the many stories in the LAC business to external audiences. The role will have agency support and be responsible for management of the relationship.

How you will make an impact in this role?

• Drive growth of American Express’ LAC social media channels and related measurement and analytics; provide insights and connect outcomes to business results
• Work collaboratively with teams in brand, corporate affairs, product, marketing and acquisition on the development of content for LAC social campaigns and ensure integration within global strategy and narrative
• Maintain the editorial calendar and will work closely with the paid social, editorial and colleague communications teams to connect internal and external storytelling across the LAC business
• Oversee community management across our ecosystem of owned organic social channels (Facebook, Instagram, X, LinkedIn) and partner closely with American Express social servicing teams; uphold community guidelines and grow and engage these communities by igniting conversation
• Partner with platforms to bring forward new opportunities and capabilities to position Amex as a leader in social media
• Support global social media teams, partnering on the creation and execution of enterprise-wide social media campaigns; contribute to enterprise-wide reports as necessary
• Manage local agency to ensure they are working against the right priorities and remain on brief and on budget

Minimum Qualifications:

• Significantexperience working in social media and community management roles
• Excellent written and verbal communication skills
• Ability to write clear, short, story-based copy and create engaging supporting graphic, photo and video assets
• Issues management experience
• Experience effectively using social listening tools to build community, deliver valuable insights, and evaluate risks.
• Proficiency in Photoshop, Lightroom, Illustrator, Adobe Premiere, CapCut, or other photo and video editing tools
• Experience in editing and producing high-quality visual content, including both still imagery and short-form video optimized for social platforms
• Familiarity and use of Sprinklr, Brandwatch or other publishing and reporting tools
• Experience engaging influencers and creators as part of a social content development mix
• Strong organizational skills, ability to work in a fast paced, highly matrixed environment and knack for balancing multiple projects and priorities
• Self‑motivated team player with proven ability to effectively collaborate with multiple stakeholders

We back you with benefits that support your holistic well‑being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial‑well‑being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on‑site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.