Manager - Digital Marketing

Excellent Opportunity; Xico; Presencial; MXN 6,000 - 11,000; Jornada completa

Descripción de la vacante

A marketing agency in Xico seeks a digital marketing specialist with 3-5 years of B2B marketing experience. You will manage Google Ads campaigns, collaborate with teams for SEO optimization, and enhance website UX. A Bachelor’s or Master’s in Marketing or related field is required. Ideal candidates have a strong analytical background and experience in the financial services sector. The pay is competitive at $582 per year.

Formación

• 3-5 years of experience in B2B marketing with a focus on digital campaigns.
• Experience of at least 3 years in digital marketing and content creation preferably in financial services or factoring industry.

Responsabilidades

• Monitor website traffic and leads daily with the sales team.
• Collaborate with agencies for SEO optimization.
• Manage Google Ads campaigns and ensure performance monitoring.
• Oversee development of new landing pages with content and design.
• Work with teams to implement website UX improvements.
• Develop content for social media platforms.

Conocimientos

Google Ads campaigns

B2B marketing exposure

Analytical skills

Collaboration

Educación

Bachelor's or Master's degree in Marketing or related field

Descripción del empleo

Key Role Related Skills

• Google Ads campaigns
• B2B marketing exposure

Roles and Responsibilities

• Monitor website traffic and leads daily, ensuring timely follow-up with the sales team to avoid lead coldness.
• Collaborate with external agencies for SEO optimization (backlinking, traffic improvement) and ensure consistent improvement in website ranking and click-through rates.
• Manage Google Ads campaigns to enhance brand awareness and generate leads, ensuring daily monitoring of campaign performance.
• Oversee the development of new landing pages, including content creation and design.
• Work closely with cross-functional teams (Product, Tech, Design) to implement website UX improvements such as CTAs in blogs, industry-wise blog categorization, and certifications for the footer.
• Develop engaging content for social media platforms (LinkedIn, Facebook) to improve impressions and engagement rates.

Skills Required

• 3-5 years of experience in B2B marketing with a focus on digital campaigns.
• Strong analytical skills to monitor campaign performance metrics and suggest improvements.
• Ability to collaborate effectively with cross-functional teams.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Experience of at least 3 years in digital marketing and content creation preferably in the financial services or factoring industry.

Pay

Pay : $388

• $582,
• per year

Application Question(s)

How many years experience in digital marketing and content creation preferably - financial services or factoring industry?