Loyalty Growth & Partner Marketing Lead

Viva; Puebla de Zaragoza; Híbrido; MXN 70,000 - 90,000; Jornada completa

Descripción de la vacante

A leading ultra-low-cost airline is seeking a Loyalty Growth & Partner Marketing Lead to drive strategic marketing efforts across its ecosystem. The role involves developing partner marketing strategies, executing multi-channel campaigns, and optimizing performance metrics. Ideal candidates will have 3-5 years of experience in marketing with a strong analytical skill set. This position offers a flexible, hybrid work model and comprehensive benefits including unlimited vacation days and exclusive discounts.

Servicios

Unlimited vacation days from day 1

Flexible schedule / Hybrid work model

Savings fund & employee savings plan

Comprehensive medical and life insurance

Staff Travel benefits

Exclusive discounts on various services

Formación

• 3-5 years in partner marketing or commercial roles, preferably in travel, fintech, or consumer ecosystems.
• Proven ability to execute multi-channel campaigns with measurable impact.
• Strong analytical acumen to interpret data and drive strategy.

Responsabilidades

• Lead partner marketing strategy across commercial verticals.
• Execute and optimize multi-channel marketing campaigns.
• Drive growth and engagement across the Doters ecosystem.

Conocimientos

Partner marketing

Digital marketing

Analytical skills

Cross-functional collaboration

Campaign optimization

Descripción del empleo

At VIVA, We Are Looking for Passionate People Like You!

We believe this is the perfect time to join our team!

Viva is the leading ultra-low-cost airline in the Americas, known for being the most preferred, fun, and profitable airline, with the youngest fleet in Latin America and one of the fastest-growing in the world. We foster a culture of inclusion, passion, and transparency—breaking traditional ways of working, redefining the industry, and committing to excellence in service and passenger safety. Join #GenteViva and let's fly higher together!

Role Overview

The Loyalty Growth & Partner Marketing Lead is a strategic, revenue-driven role responsible for accelerating partner value, ecosystem usage, and Doters program growth through co-marketing, multi-channel campaigns, and data-driven performance management. This role leads the partner marketing strategy across all commercial verticals—airlines, ground transportation, retail, financial, and lifestyle—translating Joint Business Plans into actionable growth roadmaps with measurable impact. It is accountable for driving adoption, activity, and incremental transactions across the Doters ecosystem, ensuring that partners maximize value and users deepen engagement. As a senior manager, this position influences cross-functional squads, aligns Commercial, Brand, CRM, Digital, and Product teams, and operates as a growth enabler by identifying opportunities, optimizing campaigns, and unlocking new levers that improve partner ROI and loyalty performance.

Key Priorities

• Partner Growth & Co-Marketing Strategy
• Campaign Execution & Optimization
• Growth Leadership & Activity Rate Ownership
• Cross-Functional Alignment & Execution
• Analytics, Insights & Performance Management
• Key Metrics

Ideal Profile

• 3-5 years in partner marketing, loyalty, growth, digital marketing, or commercial roles; experience in travel, fintech, mobility, or consumer ecosystems preferred.
• Proven track record executing multi-channel marketing campaigns that drive measurable commercial impact.
• Strong analytical acumen with the ability to interpret data, influence strategy, and optimize ROI across campaigns.
• Experience working with CRM, segmentation, and lifecycle strategies to drive user engagement and retention.
• Excellent cross-functional collaboration skills; able to influence without authority and manage complex stakeholder environments.
• Growth-minded, highly organized, resilient, and comfortable leading in a fast-paced, high-impact environment.

Benefits

• Flexible schedule / Hybrid work model (Remote & Office)
• Amazing work environment
• #TheBestPlaceToWork
• Unlimited vacation days from day 1
• Savings fund & employee savings plan
• 30 days of year-end bonus (Aguinaldo)
• Staff Travel : Fly to any Viva destination at unbeatable prices for you and up to 12 loved ones
• MyIDTravel : Partnerships with 20+ airlines for preferential airfare worldwide
• Comprehensive benefits : Medical insurance, life insurance & 24/7 family medical assistance
• Exclusive discounts on gyms, department stores, restaurants, universities, and more
• Above-law benefits