Lead Paid Media Specialist

Bluelight; A distancia; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A dynamic software consultancy in Estado de México is seeking a Lead Paid Media Specialist. The ideal candidate will manage Google Ads campaigns, focusing on driving revenue and enhancing team collaboration. With over 5 years of Google Ads expertise, strong analytical skills, and effective communication in English, you will help optimize marketing strategies that yield high-quality leads. This is a full-time position offering competitive salary, flexibility, and opportunities for professional development, all within a fast-paced, supportive work environment.

Servicios

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Company-sponsored coursework and certifications

Formación

• Over 5 years of experience managing paid campaigns across Google Search, Display, and Video.
• Skilled in optimizing campaigns beyond top-of-funnel leads.
• Effective collaboration with sales teams to enhance campaign impact.

Responsabilidades

• Manage Google Ads Campaigns across Search, Display, and Video.
• Create dashboards and evaluate campaign results using Google Analytics.
• Collaborate with the marketing team to maintain cohesive messaging.

Conocimientos

Expertise in Google Ads

Full-Funnel Focus

Strong Analytical Abilities

Collaboration with Sales

Advanced Conversion Tracking

Proficient in English

CRM Awareness

Herramientas

Google Analytics

Looker Studio

Descripción del empleo

Join or sign in to find your next job Join to apply for the Lead Paid Media Specialist role at Bluelight 3 weeks ago Be among the first 25 applicants Join to apply for the Lead Paid Media Specialist role at Bluelight Get AI-powered advice on this job and more exclusive features. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.

With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.

Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community. We are looking for a skilled individual to join our rapidly growing team at Bluelight.

This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone's opinions and efforts are valued and appreciated.

You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market.

We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.

If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply and join us on this exciting journey.

Here’s What You’ll Get To Work On

• Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
• Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed‑won revenue.
• Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
• Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
• Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
• A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
• Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
• Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
• Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
• Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.

Here’s the Experience We’re Looking For

• Expertise in Google Ads: Over 5 years of hands‑on experience managing paid campaigns across Google Search, Display, and Video.
• Full-Funnel Focus: Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.
• Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
• Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
• Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
• Proficient in English: Effective in communicating and collaborating in English across teams and documentation.
• CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.

Here’s What We’re Looking For This Role to Achieve

• Drive higher revenue attributed to marketing through Google Ads campaigns.
• Enhance SQL rates and boost lead-to-deal conversions via paid media channels.
• Develop a collaborative workflow with the sales team to assess and refine lead quality.
• Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
• Expand a full-funnel paid media strategy aligned with customer purchasing behaviors.

Company Benefits

• Competitive salary and bonuses, including performance-based salary increases.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company-sponsored coursework, exams, and certifications.
• Being a consultant in our team is a fun, challenging, and rewarding career choice.

Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth.

You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Job Details

Seniority level: Mid‑Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing / Editing

Industries: Software Development

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