Lead, Digital Marketing Creators LATAM

Nike; Ciudad de México; Presencial; MXN 1,075,000 - 1,435,000; Jornada completa

Descripción de la vacante

A leading sportswear brand is looking for a dynamic digital marketer to join the Digital Latam Marketing Team in Mexico City. The successful candidate will develop and lead creator marketing strategies across key sports categories. They should possess a strong background in creator marketing and digital strategies, along with outstanding interpersonal skills and the ability to present insights clearly. This role requires a passion for sports and culture and a commitment to team collaboration and inclusivity.

Formación

• 5+ years of relevant work experience in Mexico or Latam.
• Experience in creator, influencer, or digital marketing.
• Ability to present clear and concise information to stakeholders.

Responsabilidades

• Lead creator marketing strategies for Mexico across key sports.
• Operationalize a tiered creator model for clarity in team functions.
• Establish brand standards for creator partnerships.

Conocimientos

Digital marketing

Creator strategies

Interpersonal skills

Strategic problem solving

Organization skills

Passion for sports and culture

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Nike Digital Marketing exists to serve the athlete* at the pace of sport & culture in the spaces & platforms that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways.The Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete* dreams real.

WHO YOU’LL WORK WITH

In this role you will report directly into the Digital Marketing Director and will be a member of the Digital Latam Marketing Team. The role partners with Brand Marketing, Communications Teams, APLA Marketing, Nike Digital teams, Brand Creative, Integrated Media and External Partners (Creators, Agencies, Platforms).

WHO WE ARE LOOKING FOR?

We’re seeking a dynamic, action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies for the mexican and latin consumer. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators’ voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners, and you foster a team culture that prioritizes respect and inclusivity.

You have a deep understanding of digital, social, and creator marketing, and can translate insights into actionable plans. You are a strategic problem solver, able to absorb a high amount of detailed information, summarize it, and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution, and you thrive in a fast-paced, dynamic environment.

• Bachelor’s degree in Marketing or related field. Will accept any suitable combination of education, experience or training
• A minimum of 5 years directly relevant work experience in Mexico or Latam countries.
• Extensive experience & proven track record in creator, influencer, entertainment or digital marketing, ranging from strategy to execution of talent-based campaigns or programs.
• Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.
• Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
• Ability to absorb a high amount of detailed information, summarize it, and present in a clear and concise manner to stakeholders
• Stellar organization skills: multi-tasking, ability to prioritise and work in parallel on several workstreams and meet deadlines
• Passion for sports, culture, and innovation, with a genuine commitment to Nike’s mission and values
• Dedication to fostering a team culture of collaboration, respect, and inclusivity

WHAT YOU’LL WORK ON

• Lead and developcreator marketing strategiesfor Mexico, across 4 key sport categories (e.g., Football, Running, Training, Sportswear).
• Operationalize atiered creator model, ensuring clarity in roles, responsibilities, and integration across teams for the 4 key sports.
• Establish and upholdbrand standards and best practicesfor creator partnerships, ensuring brand safety and long-term value.
• Forge strategicpartner relationships(e.g., creators, agencies, platforms), including regular connection points, business reviews, and relationship milestones.
• Design and implement atest & learn agenda, ensuring that we’re driving innovation and performance.
• Driveseeding approachesfor local creators to ensure our network is best representing current product stories.
• Partnerclosely with our Brand Media, Performance Media and communications partnersto ensure we’re delivering on brand & business goals.
• Managecreators on-the-ground in Mexicoat events to ensure we’re driving impact in-person with the teen athlete.