LATAM Digital Growth Lead: Strategy & Campaigns

Roche; Ciudad de México; Presencial; MXN 1,824,000 - 2,372,000; Jornada completa

Descripción de la vacante

A leading global healthcare company is seeking a dynamic LATAM Digital Squad Lead to drive digital communication strategy across Latin America. The role involves developing comprehensive digital marketing strategies, managing corporate digital channels, and leading a dedicated team. Candidates should possess 8-10 years of experience in communications with a strong focus on digital, and a Bachelor's degree in a related field. Fluency in English and Spanish is required for this pivotal management role.

Formación

• 8-10 years of experience in communications, marketing focused on digital.
• Proven track record in executing successful digital campaigns.
• Experience in a leadership role and managing a team.

Responsabilidades

• Develop and execute digital communication strategy for LATAM.
• Collaborate with Corporate Communication Leads in LATAM affiliates.
• Oversee management of corporate digital channels for brand consistency.
• Lead innovative social media campaigns and content.
• Drive digital marketing and paid media strategy.
• Manage SEO and SEM strategies for online visibility.

Conocimientos

Digital strategy

Stakeholder management

Social media marketing

SEO

Fluent in English and Spanish

Educación

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Descripción del empleo

A leading global healthcare company is seeking a dynamic LATAM Digital Squad Lead to drive digital communication strategy across Latin America. The role involves developing comprehensive digital marketing strategies, managing corporate digital channels, and leading a dedicated team. Candidates should possess 8-10 years of experience in communications with a strong focus on digital, and a Bachelor's degree in a related field. Fluency in English and Spanish is required for this pivotal management role.