Insights Manager

PepsiCo Deutschland GmbH; México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading global food and beverage company in Mexico seeks a Latam Insights Associate Manager to drive Business Analytics initiatives in collaboration with Marketing and Sales teams. The ideal candidate should have at least 5 years of experience in market research, particularly in the Food & Beverages sector. Responsibilities include ensuring the reliability of market data, conducting strategic analyses, and developing actionable insights. This position offers comprehensive development programs, financial wellness benefits, and a culture of inclusivity.

Servicios

Opportunities for personal development

Recognition programs

Wellness and financial wellness programs

Flexibility in work-life balance

Formación

• 5 years of experience in market research for Food & Beverages industry.
• English proficiency both oral and written.
• Experience in developing and implementing projects with a focus on results.

Responsabilidades

• Manage Business Analytics relationship with Insights, Marketing, and Sales.
• Develop market analysis for Foods categories with data visualization.
• Ensure reliability of market data quality and timing.

Conocimientos

Market research

Stakeholder management

Analytical thinking

Data visualization

Communication

Educación

Bachelor's Degree in Marketing, Actuary, Business Administration

Herramientas

Nielsen

Homepanel information

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Owner and leader of the Business Analytics relationship with Insights, Marketing and Sales, as well as Nielsen and other external sources, managing Nielsen and Kantar Homepanel end to end agenda.

Your Impact

As Latam Insights Associate Manager your scope would consist of:

• Execute descriptive and strategic analyses aimed at the Insights, Marketing and Sales agenda, summing to the objectives and considering the business’s process.
• Be a partner and strategic thinker, propose, be proactive and be a team player.
• Play the role of gatekeeper of all PepsiCo´s market (Internal & external) data, leading the agenda with key suppliers and maintaining alignment among Global and Local needs for that subject.
• Ensure that all PepsiCo´s market data is reliable in terms of quality and timing.
• Develop market analysis for Foods categories, answering main key business questions with data visualization, and descriptive/strategic analysis.
• Develop and execute visualization capability across sector and categories enhancing report automation seeking for efficiency on working time spend.
• Develop the integration and recommendation of holistic solutions to key business questions based on market dynamics, macroeconomic situation and consumer trends to develop strategies for the channel to help grow the business.
• Influence with insights and added value the AOP / PSP processes helping on strategies creation with data that validates the relevance of initiatives for our business partners.
• Being able to recommend different solutions and suppliers, focused on the business questions and available budget.
• Fully responsible for Business Analytics working plan and its capabilities. Know, understand and be able to promote methodologies with stakeholders.

Qualifications

• Bachelor's Degree in Marketing, Actuary, Business Administration (preferred).
• 5 years of experience in market research for Food & Beverages industry or massive consumption market.
• English language proficiency both oral and written.
• Strong experience working with Nielsen and Homepanel information.
• Stakeholder management.
• Experience in developing and implementing successful projects with focus on results, to manage projects that impact business objectives.
• Ability to manage problems from complex to simple.
• Strong communication and Story telling.
• Analytical thinking with proven ability to connect data & generate insights, as well as future forces of change, and deliver clear outlook scenarios along with implications for the business.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.