Head Of Global Brand Content & Comms Planning

Pernod Ricard México S.A De C.V; Xico; Presencial; MXN 1,640,000 - 2,370,000; Jornada completa

Descripción de la vacante

A leading global spirits company is seeking a Head of Global Brand Content & Comms Planning to enhance brand identity across its tequila portfolio. This role requires a minimum of 10 years of marketing experience within globally managed businesses, focusing on integrated communications and digital marketing strategies. The candidate should be fluent in English, with Spanish as a plus, and possess strong leadership abilities. This is an exciting opportunity to drive creativity and strategic marketing initiatives within the vibrant spirits industry.

Formación

• Minimum 10 years marketing experience ideally within globally managed business.
• International experience highly desirable.
• Extensive experience in comms planning, brand management, or related field.

Responsabilidades

• Develop and drive the overarching communications planning framework.
• Orchestrate integrated 360° campaigns across all touchpoints.
• Lead global digital marketing strategy, inclusive of creative content.

Conocimientos

Creativity

Project Management

Digital Acumen

Campaign planning

Leadership

Educación

University degree in marketing

Descripción del empleo

Head of Global Brand Content & Comms Planning

Location: Mexico City

Pernod Ricard is a global company of premium wines and spirits.

We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión Tequila — as well as many other exceptional wines and exquisite champagnes!

Working at Pernod Ricard is all about bringing conviviality to life in everything we do.

Derived from the French word convivialité, it means human connection, authenticity, friendliness, and joy.

Conviviality is the driving energy — the central spirit — of how we live and work at Pernod Ricard.

Here, we are team players, dream makers, pioneers, movers, and shakers.

We are passionate about living life to the fullest, making a new friend every day, and realizing our potential as individuals and as a company!

At Pernod Ricard, your safety and well-being are our top priority.

Job Purpose

Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award-winning 'Made in Mexico' range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high-quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.

Using the finest ingredients, blended by experts, and with generations of experience and tradition behind its conception, the House of Tequila portfolio can be found in over 100 markets across the globe, including Mexico, USA, Australia, UK and more.

Tequila is the 4th fastest growing category in volume and SP Tequila is the fastest growing segment in both volume and value.

As the tequila category continues to grow and competition increases, each brand plays a vital role in our future growth plan.

Our brands are well placed to stand out through clear communications, creativity and cultural relevance.

Head of Global Brand Content & Comms Planning

This role will report to the Global Director and help bring our creative vision to life across the Tequila portfolio. It will ensure each brand stays true to its identity while connecting with consumers in fresh and meaningful ways. It will lead communications, content, digital, experiences and partnerships to keep the portfolio consistent while allowing each brand to deliver impact. The role is also about raising the creative standard of our Tequila business. Finding new ways to create impact, drive fame and strengthen our connection with consumers. The Head of Global Content & Comms Planning will work closely with key tequila growth markets - from the US and Europe to fast‑growing regions throughout Asia to make sure ideas land with impact. Strong leadership, sound judgement and the ability to balance vision with execution are a key part of this role.

Responsibilities

• Develop and drive the overarching communications planning framework (Consumer Activation Map) that aligns with brand positioning, global marketing priorities, and campaign objectives across owned, earned, and paid media.
• Orchestrate integrated 360° campaigns, ensuring message consistency and effectiveness across all touchpoints (e.g., social, digital, experiential, retail).
• In collaboration with Key Markets support the articulation of campaign plans that guarantee the best adequation of assets and messages to the touchpoint plan defined by the Market.
• Lead global digital marketing strategy, inclusive of digital content creation and Ux related initiatives (SEO, CRM) in collaboration with Global Consumer Journey team.
• Work closely to the CCM to ensure global consistency of brands campaigns?
• Include the portfolio to manage: Altos, DM, Avion, Olmeca, Partnership Brand.

Requirements

• University degree in marketing.
• Minimum 10 years marketing experience ideally within globally managed business - from major FMCG companies, spirits, car industry, luxury goods or leading global brands such as Apple, Google.
• Digital or Advertising agency experience.
• International experience highly desirable.
• Fluent in English, Spanish beneficial.
• Extensive experience in comms planning, brand management, or related field ideally with global brands.
• Brand strategy expertise.
• Global markets understanding.
• Coaching and team management.

Competencies

• Creativity
• Digital Acumen
• Business Intelligence
• Project Management
• People Management
• Understanding of Events / Experiences
• Campaign planning
• Expertise in orchestrating integrated 360 campaigns across various channels,
• Leadership skills and ability to work cross functionally, and with global teams including digital marketing,
• Consumer journey knowledge,
• Champion and advocate for the brand visions and objectives,
• Digital marketing proficiency,
• Analytical skills,
• Creative thinking and project management