Head Of Digital Strategy

Ipg Mediabrands Latam; Xico; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A global marketing firm in Mexico seeks a strategic, data-driven leader to manage client relationships and drive regional media strategies. The ideal candidate will have over 12 years in the media field, leading multi-market client relations, and should be an exceptional communicator in Spanish and English. Join a team that champions innovative solutions and maximizes ROI across 20+ markets.

Formación

• 12+ years in media/communications, with 5+ years leading multi-market client relationships.
• Proven strategist and planner for enterprise brands.
• Exceptional communicator in Spanish & English.

Responsabilidades

• Lead client relationships and coordinate business reviews.
• Design and implement regional media and communications strategies.
• Manage investment governance and media spend.

Conocimientos

Strategic leadership

Data-driven decision making

Client relationship management

Integrated media planning

Strong communication

Descripción del empleo

Do you want to drive real impact across 20+ markets ?

At HIVE, we're looking for a strategic, data-driven leader to partner with regional clients, craft bold media strategies, and ensure every marketing dollar delivers maximum impact.

What you’ll do:

• Lead client relationships: Act as the senior regional partner, coordinating QBRs / MBRs, unblocking decisions fast, escalating and resolving issues decisively, and ensuring high-level business goals are achieved.
• Architect regional strategy: Design integrated media and communications frameworks (brand, performance, shopper / retail media) that local markets can adapt with cultural nuance.
• Align global media principles while providing innovative, data-driven perspectives.
• Pressure-test briefs and budgets: Reframe challenges, propose bold solutions, and challenge assumptions to maximize business impact.
• Drive planning and optimization: Lead annual plans and in-year re-plans, reallocating budgets based on MMM, experiments, and performance insights to improve ROI and effectiveness.
• Champion measurement and efficiency: Define KPIs by funnel stage and market maturity, enforce frequency and quality discipline, and ensure unified measurement across MMM, geo-tests, and incrementality studies.
• Manage investment governance: Maintain full visibility of media spend, guide pacing, and ensure every dollar is strategically deployed to drive business results.
• Boost retail and e-commerce growth: Balance brand-building and shopper / retail activation, accelerating sales across digital and e-commerce channels.
• Standardize ways of working: Develop templates, playbooks, and best practices for strategy, planning, and analytics, driving adoption of agile rituals and test-and-learn frameworks across markets.
• Inspire and lead teams: Build trusted relationships across regional and local teams, fostering collaboration, clarity, and a culture of outperformance.

What we’re looking for:

• 12+ years in media / communications; 5+ years leading multi-market client relationships.
• Proven strategist and planner for enterprise brands with mastery of integrated planning (video / CTV, social, search, programmatic, retail media).
• Strong measurement fluency and ability to reallocate budgets for ROI.
• Exceptional communicator in Spanish & English (Portuguese a plus).
• Bonus: CPG, e-commerce, retail network, or analytics experience.