Head of Digital Marketing

TripleTen; A distancia; MXN 1,253,000 - 1,612,000; Jornada completa

Descripción de la vacante

A leading EdTech company in Mexico, Ciudad de México is looking for a Head of Digital Marketing to spearhead sustainable growth initiatives while reducing customer acquisition costs through enhanced performance marketing strategies. The ideal candidate will have a proven track record in paid advertising and a strong analytical background. This position offers high autonomy, a data-driven culture, and competitive compensation, with the opportunity to shape the entire digital marketing strategy in a fully remote setting.

Servicios

Competitive compensation package

Stock options for outstanding candidates

Fully remote collaboration

Formación

• Deep expertise in paid advertising across major platforms like Meta, Google, TikTok, and YouTube.
• Experience launching and scaling new performance marketing channels, including SEO, Partnerships, and Influencer Marketing.
• Strong analytical skills with experience in multi-touch attribution and performance measurement.

Responsabilidades

• Drive strategy and optimization for paid advertising channels.
• Scale influencer marketing operations and creator partnerships systematically.
• Launch and grow SEO and Partnership Marketing as new acquisition channels.

Conocimientos

Digital Marketing

Performance Marketing

B2B Sales

Marketing

SaaS

Customer Acquisition

Multichannel Marketing

Team Management

Public Speaking

Lead Generation

Descripción del empleo

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies career mentoring resume and portfolio preparation and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development Quality Assurance (QA) Data Analytics and Data Science programs.

TripleTen LATAM is among the Top 3 EdTech companies in LATAM and are on track to become the regional leader. Were recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM.

Now were looking for a Head of Digital Marketing who will help us maintain sustainable growth while reducing CAC by strengthening our performance marketing and influencer channels and launching new acquisition streams such as SEO and Partnerships.

What you will do

• Drive strategy and optimization for paid advertising channels (Facebook Google TikTok YouTube)
• Scale influencer marketing operations and creator partnerships systematically
• Launch and grow SEO and Partnership Marketing as new acquisition channels
• Establish advanced attribution models and performance measurement frameworks
• Optimize marketing spend allocation across channels using data-driven decision making
• Manage and develop specialists across User Acquisition Influencer Marketing SEO Analytics and Partnership Development
• Build operational excellence through systematic planning execution tracking and team retrospectives
• Collaborate with Head of Content Marketing on integrated campaigns and content-performance synergies

What we can offer you

• Opportunity to lead and shape the entire digital marketing strategy for one of LATAMs top EdTech companies
• High autonomy and ownership full decision-making power over channel strategy team structure and budget allocation
• Fully remote collaboration
• Data-driven culture with transparent metrics experimentation mindset and quick feedback loops
• Room to launch new channels and creative growth experiments with measurable business impact
• Competitive compensation package
• Stock options available for outstanding candidates
• Mission-driven company changing thousands of people lives and careers every year!

Requirements

• Deep expertise in paid advertising across major platforms (Meta Google TikTok YouTube) with a proven ROI optimization track record
• Experience launching and scaling new performance marketing channels including SEO Partnerships and Influencer Marketing
• Strong analytical background with practical experience in multi-touch attribution incrementality testing and advanced performance measurement
• Team leadership experience developing marketing specialists and driving measurable performance improvements
• Product-minded approach to marketing with a focus on user journey optimization and lifecycle metrics
• Experience working across international markets ideally including LATAM

Bonus points for

• EdTech or online education marketing experience with understanding of long conversion cycles

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type : Remote

Experience : years

Vacancy : 1