Growth Marketer - Demand Generation & Outbound Marketing Specialist - Remote

Roverpass; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A progressive digital marketing agency is seeking a Growth Marketer to design and execute outbound campaigns targeting IT decision makers. This full-time, remote role offers the opportunity to manage campaigns independently and drive measurable results. Key responsibilities include maintaining targeted account lists, creating outreach sequences, and tracking campaign performance. The ideal candidate has proven B2B experience, mastery of LinkedIn automation tools, and excellent English communication skills. Competitive compensation and performance bonuses are provided.

Servicios

Competitive contract compensation

Performance-based bonuses

Paid vacation & local holidays

Opportunities for career growth

Team management opportunities

Exposure to senior leadership

Remote flexibility

Formación

• Proven experience in B2B outbound targeting decision makers.
• Experience using LinkedIn automation tools effectively.
• Knowledge in data enrichment tools like Apollo and ZoomInfo.
• Familiarity with ABM and deanonymization tools.
• Fluent in English for effective communication.
• Ability to execute independent campaigns across channels.

Responsabilidades

• Design and execute outbound campaigns targeting senior IT decision makers.
• Create LinkedIn outreach sequences focused on CIOs and IT leaders.
• Produce high-value assets for outreach and nurturing.
• Track KPIs and optimize campaigns based on engagement.

Conocimientos

B2B outbound experience targeting VP/C-level decision makers

Mastery of LinkedIn automation tools

Skilled in data enrichment

Familiarity with ABM/deanonymization tools

Advanced English communication skills

Independent campaign execution

Herramientas

Apollo

Clay

ZoomInfo

LinkedHelper

Waalaxy

Expandi

PhantomBuster

Rb2B

Vector

Clearbit Reveal

HubSpot

Descripción del empleo

Position : Growth Marketer (Outbound / ABM)

Location : Remote - LATAM preferred for time zone alignment

Type : Full-Time Contract / Retainer

About the Role

We are seeking a hands-on Growth Marketer to design and execute outbound campaigns targeting senior IT decision makers at mid‑market companies.

The role requires full ownership of execution — from targeting and sequences to content creation, campaign management, and performance reporting.

This is an exciting opportunity to join a fast‑paced environment where you will work closely with leadership, but be trusted to operate independently and drive measurable results.

What You'll Do

• Build and maintain targeted account lists (Apollo, Clay, ZoomInfo).
• Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.
• Implement direct mail tactics or creative outreach to secure meetings.
• Produce practical, high‑value assets (playbooks, guides, checklists) for outreach and nurturing.
• Leverage personalized formats (short videos, one‑pagers, briefs) tied to CIO pain points.
• Use website deanonymization tools (Rb2B, Vector, Clearbit Reveal) to identify anonymous visitors and trigger follow‑ups.
• Run smart retargeting campaigns for ICPs visiting solution, pricing, or integration pages.
• Track KPIs, attribution, and pipeline impact.
• Continuously test, iterate, and optimize campaigns based on booked meetings and engagement.

Must‑Have Requirements

• Proven B2B outbound experience targeting VP / C‑level decision makers in mid‑market companies.
• Mastery of LinkedIn automation tools (LinkedHelper, Waalaxy, Expandi, PhantomBuster).
• Skilled in data enrichment (Apollo, Clay, ZoomInfo).
• Familiarity with ABM / deanonymization tools (Rb2B, Vector, Clearbit Reveal).
• Advanced English communication skills (spoken & written).
• Independent campaign execution across multiple channels.

Nice‑to‑Haves

• Prior B2B SaaS experience.
• Experience engaging IT leaders / CIOs directly.
• HubSpot knowledge (CRM, automation).
• Experience with AI marketing tools (ChatGPT, Claude, etc.).

What We Offer

• Competitive contract compensation, aligned with experience and skills.
• Performance‑based bonuses tied to meeting generation, pipeline impact, and campaign results.
• Paid vacation & local holidays to ensure work‑life balance.
• Clear career growth path: Opportunity to own and lead a significant portion of the marketing function (e.g., Demand Generation).
• Build and manage your own team of freelancers / junior marketers over time.
• Gain exposure working side‑by‑side with senior leadership (Fractional VP & CMO).
• Remote flexibility with stable client assignments.
• Exposure to cutting‑edge outbound, ABM, and AI‑powered marketing strategies.