Field Marketing, Advisor

Zebra Technologies; Ciudad de México; Híbrido; MXN 800,000 - 1,200,000; Jornada completa

Descripción de la vacante

A leading technology company is seeking a Channel / Field Marketing Manager in Mexico. This hybrid position requires strategic planning and execution of marketing initiatives alongside sales leadership. Ideal candidates should have 8+ years of B2B marketing experience and a strong background in regional marketing strategies. Responsibilities include the development of marketing campaigns and tools to drive demand, as well as collaboration with various teams to achieve sales targets. This role involves up to 25% travel for regional events.

Formación

• 8+ years B2B marketing experience with five years supporting a specified vertical.
• Experience in budget and project management preferred.
• Collaboration with event management teams preferred.

Responsabilidades

• Lead development of Local Channel Marketing Strategy aligned with objectives.
• Collaborate with Vertical Marketing Manager and Sales Leadership.
• Own content and campaign creation and regionalization.
• Leverage multiple marketing functions to support sales targets.
• Manage marketing support for key accounts across multiple routes.
• Manage planning and strategic initiatives with channel partners.

Conocimientos

Ability to think and act strategically

Experience with Eloqua

Experience with Salesforce

Experience with Demand base

Agility in working with virtual teams

Educación

BA/BS degree or equivalent specified vertical business experience

Descripción del empleo

Remote Work: Hybrid

Overview

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The primary purpose of the Channel / Field Marketing Manager - Mexico is to work in partnership with area sales to develop strategic channel marketing plans, drive demand through the localization of global/regional campaigns, execute events, and create sales enablement tools. The advisor will develop and activate all channel and field demand initiatives and maintain strong field relationships. This role drives visibility to, and adoption of, integrated messaging, promotes new product launches, adapts, activates, and executes corporate programs to regional market needs. It is also responsible for developing, implementing, and executing strategic marketing plans for targeted fields, including turnkey promotions, programs, and tools, which help accelerate growth.

Responsibilities

• Lead development of Local Channel Markeitng Strategy aligned with the yearly/quarterly strategic objectives
• Collaborate with Vertical Marketing Manager and Sales Leadership to develop all initiatives including brand awareness, demand creation, including events, ABM campaigns, and sales enablement tools
• Own content and campaign creation and regionalization to align with top sales priorities in territory
• Leverage multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services, to support the achievement of the regional sales target
• Manage marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.
• Managed the planning and strategic initiatives with the selected channel partners, inclusive of all MDF budget management, allocation, and reporting.

Qualifications

Minimum Education:

• BA/BS degree or equivalent specified vertical business experience

Minimum Work Experience (years):

• 8+ years B2B marketing experience with five years’ experience with supporting a specified vertical

Key Skills and Competencies:

• Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the long- and short-term priorities
• Experience with Eloqua, Salesforce, and Demand base
• Agility and leadership in working with and influencing virtual teams preferred
• Fiscal responsibility via budget and project management preferred
• Collaboration with Event management teams preferred

Position Specific Information:

• Travel Requirements: Up to 25% travel for regional events and training, as needed
• Able to telework a hybrid work culture including 3 days in the office and 2 days home

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.