Especialista en marketing

Confidential Company; Estado de México; Presencial; MXN 35,000 - 45,000; Jornada completa

Descripción de la vacante

A leading marketing firm in Mexico is looking for a Marketing Specialist to oversee product information and marketing initiatives across ecommerce and retail. The successful candidate will have 3-5 years of experience in marketing and trade marketing, particularly in the gaming and entertainment sectors. The role requires strong bilingual communication skills and the ability to collaborate across different teams to meet high standards in a competitive environment.

Formación

• 3-5 years of marketing and trade marketing experience.
• Experience in retail marketing with technology and gaming industries preferred.
• Capable of working in a competitive industry.

Responsabilidades

• Optimize retail webpages for 3rd party brands.
• Manage marketing initiatives for various gaming brands.
• Provide support on BTL and ATL campaigns.

Conocimientos

Marketing experience

Trade marketing experience

Bilingual (English and Spanish)

Knowledge of gaming industry

Retail marketing experience

Descripción del empleo

Job Description

Scope

The Marketing Specialist for Mexico will be responsible for all product information shown both on ecommerce as well as in the Point of Sale. Should be monitoring stores status and performance on a weekly basis, and have a close relationship with the commercial team.

His / her main task is to offer support to the Jr Marketing Manager on all marketing and trade marketing executions for 3rd party brands such as Capcom, Take 2, Ubisoft, etc

Responsibilities

• Responsible for optimizing all retail webpages for 3rd party brands: Product descriptions, product availability, optimal customer experience with Search and updated assets are just a few of the main responsibilities.
• The right person will be the specialist for marketing initiatives online and in stores for: Activision Blizzard, Capcom, Warner Games, Ubisoft and more.
• Correct management of marketing funds as well as weekly reports on executions to share visibility to each of the concerning brands.
• Offer support on all campaigns both for BTL and ATL approaches.
• Support on projects concerning trade marketing initiatives, while analyzing results and ways of improvement.
• Work closely with different teams (product management, design, finance, logistics, sales)

Requirements

• Marketing and trade marketing experience of 3 or 5 years.
• Retail marketing experience in technology, entertainment, games industries (preferably)
• 100% Bilingual
• Knowledge of gaming industry and retailers in Mexico.
• Capable of working in a highly competitive industry and responding to top global brands on a daily basis.
• Strong will to work with the team and listen to others.
• Highly committed to reach targets and deliveries with the highest standards.
• Location : Santa Fe CDMX