Email Marketing Specialist

EX Squared LATAM; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A digital marketing firm is seeking an Email Marketing Specialist to support DTC/e-commerce brands. The role involves building and launching email campaigns, managing audience segmentation, and monitoring performance metrics. Ideal candidates have 1–2+ years of experience in email marketing and strong analytical skills. Successful applicants will thrive in a fully remote environment while collaborating with a growing team across LATAM. Opportunities for learning and growth are provided, alongside competitive compensation.

Servicios

100% remote work across LATAM

Competitive compensation for the region

Opportunities to learn new CRM tools

Collaborative team environment

Formación

• 1–2+ years of experience in email marketing, CRM operations, or digital marketing.
• Experience with any email or CRM platform; Klaviyo experience is a plus.
• Basic knowledge of lifecycle marketing concepts such as onboarding and re-engagement.
• Familiarity with HTML/CSS for simple email template adjustments.
• Strong analytical mindset to optimize campaigns using data.
• Strong attention to detail and organizational skills.

Responsabilidades

• Build, test, and launch email campaigns across CRM platforms.
• Set up automated lifecycle flows like onboarding and win-back.
• Manage audience segmentation and profile properties.
• Monitor campaign performance and share insights.
• Perform QA checks before campaigns go live.
• Collaborate with marketing and analytics teams.

Conocimientos

Email marketing

CRM operations

Data analysis

Attention to detail

Project management

Herramientas

Klaviyo

HubSpot

Mailchimp

ActiveCampaign

Descripción del empleo

Become an EXpert as an Email Marketing Specialist

At EX Squared LATAM, we partner with fast-growing digital and e-commerce companies to build high-performing remote teams across LATAM. We’re looking for an Email Marketing Specialist to support a rapidly expanding DTC/e-commerce brand by helping execute email campaigns and automated lifecycle flows.

This role is ideal for someone early in their CRM career who enjoys working with data, building journeys, and improving customer engagement through thoughtful execution.

🚀 What You’ll Do

• Build, test, and launch email campaigns across CRM platforms (Klaviyo, HubSpot, Braze, Mailchimp, ActiveCampaign, etc.).

• Set up automated lifecycle flows such as onboarding, reactivation, win-back, and loyalty sequences.

• Manage audience segmentation, profile properties, and basic data integrations to support targeting and personalization.

• Monitor campaign performance (open rates, click rates, conversions) and share insights or recommendations.

• Perform QA checks and ensure accurate setup before campaigns go live.

• Collaborate with marketing, creative, and analytics teams to keep campaigns organized and aligned.

🧠 What You’ll Bring

• 1–2+ years of experience in email marketing, CRM operations, or digital marketing.

• Experience with any email or CRM platform (Klaviyo experience is a plus, but not required).

• Basic knowledge of lifecycle marketing concepts (welcome flows, re-engagement, win-back, cross-sell).

• Familiarity with HTML/CSS for simple email template adjustments.

• Analytical mindset and interest in learning how to optimize campaigns using data.

• Strong attention to detail, organization, and ability to manage multiple tasks at once.

• Advanced English for communication with cross-functional teams.

🌎 Why Join EX Squared?

You’ll work directly with a growing e-commerce team, gain hands‑on experience with lifecycle and CRM operations, and develop valuable skills in automation flows and data‑driven marketing—all within a supportive, fully remote environment.

💼 What We Offer

• 100% remote work across LATAM

• Competitive compensation for the region

• Opportunities to learn new CRM tools and marketing practices

• Collaborative team environment with room to grow your technical and analytical skills

#LI-REMOTE