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Email and Web Operations Manager

Arrow Electronics

México

Híbrido

MXN 200,000 - 400,000

Jornada completa

Hoy

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Descripción de la vacante

A leading technology company located in Tlaquepaque, Mexico, is seeking an experienced Email and Web Operations Manager to lead their web and email operations team, driving effective marketing campaigns and exceptional digital experiences. Ideal candidates will have extensive experience with marketing automation platforms like Eloqua and Marketo, strong leadership abilities, and a passion for optimizing marketing operations. The role offers a hybrid work model and competitive compensation including various benefits and bonuses.

Servicios

30 days of Christmas bonus

40% vacation premium

12 vacation days plus 2 floating days

Vision and Dental Assistance

Life Insurance

Healthcare Insurance

10% Food/Pantry Vouchers

Restaurant Vouchers

13% Savings Fund

Access to Employee Discount Program

Formación

Experience with HTML, CSS, and JavaScript as related to email development.
Ability to drive technical documentation and implementation standards.
Familiarity with campaign setup, audience segmentation, and testing methodologies.

Responsabilidades

Develop strategies for web and email operations.
Lead a team in automation and marketing engagement measurement.
Ensure operational efficiency across marketing campaigns.

Conocimientos

Marketing automation platforms

Leadership

Analytical skills

Collaboration

Educación

8+ years of experience in marketing operations

3 years in a leadership position

Herramientas

Eloqua

Salesforce

Marketo

Sitecore

Adobe Experience Manager

Position: Email and Web Operations Manager Job Description:

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Marketing Operations Leader is responsible for leading our web and email operations team, ensuring the effective execution of marketing campaigns and digital experiences across key platforms. This strategic role will oversee the implementation of email campaigns using tools such as Eloqua, Salesforce, and Marketo, while also guiding web development using Sitecore and Adobe Experience. The ideal candidate will have deep technical expertise in marketing platforms, strong leadership capabilities, and the ability to translate marketing objectives into operational excellence. They will be accountable for team KPIs and specific email marketing performance metrics.

If you're passionate about streamlining marketing operations, optimizing campaign execution, and leading a high-performing team to deliver exceptional digital experiences, this is the role for you!

Key Responsibilities

Strategic Leadership

Develop and implement comprehensive strategies for web and email operations that align with broader marketing and business objectives
Lead a team that automates and measures marketing engagement, tasks and workflows across digital channels
Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results
Provide mentorship and professional development to team members to build capabilities in marketing automation and web development
Foster cross-functional collaboration with marketing, design, content, and IT teams
Ensure operational efficiency and scale across marketing campaigns and digital properties
Lead strategic planning for platform optimizations, upgrades, and integration projects
Guide roadmap development for marketing technology architecture and implementation

Technical Excellence

Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web
Plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns
Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo
Guide the development of email dashboards and reporting capabilities
Oversee web page development and optimization using SiteCore and Adobe Experience
Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels
Implement best practices for campaign setup, audience segmentation, and testing methodologies
Drive technical documentation and implementation standards
Establish governance processes and quality control for campaign execution

What we are looking for

8+ years of experience in marketing operations, with at least 3 years in a leadership position
Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems
Strong understanding of web and mobile technologies, design standards, and the product lifecycle
Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems
Demonstrated ability to communicate effectively and persuasively, both verbally and in writing
Strong analytical skills with the ability to translate data into actionable insights
Experience managing and developing a team of marketing operations specialists
Experience with developing technical documentation
Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences

Preferred Qualifications

Relevant marketing platform certifications (Marketo, Eloqua, Salesforce)
Experience with API integrations between marketing platforms and CRM systems
Experience with Adobe Creative Suite
Experience with marketing data management and customer data platforms
Experience developing mission-critical web and server applications in agile environment
Experience with A/B testing and optimization methodologies
Knowledge of marketing attribution models and analytics

Work Arrangement

Hybrid: 3 days in office/2 days work from home

What's In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.