Digital Acquisition Specialist

Rush Street Interactive; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A growing digital marketing firm in Mexico, Veracruz, is seeking a Digital Acquisition Specialist. This role involves setting up and optimizing digital ad campaigns across various platforms, analyzing campaign performance, and collaborating with marketing teams. Ideal candidates will have a minimum of 4 years of experience in a similar role, strong analytical skills, and experience with tools such as Google Ads and Google Analytics. The company values collaboration and personal growth.

Formación

• Minimum 4 years experience in similar roles focusing on Marketing or Communications.
• Exceptional analytical and quantitative skills.
• Ability to manage multiple tasks and priorities effectively.

Responsabilidades

• Set up and optimize PPC and digital advertising campaigns.
• Conduct audience and keyword research for digital campaigns.
• Analyze campaign data and provide monthly reports with recommendations.

Conocimientos

Analytical skills

Google Ads experience

Meta Ads experience

Experience with Google Analytics

SEO knowledge

Budget management

A/B testing

Collaboration skills

Herramientas

Google Analytics

App Store Connect

Looker

AppsFlyer

Adjust

Descripción del empleo

We are looking for a Digital Acquisition Specialist; This position will be key for efficient execution of our operation, optimizing and improving the performance of each digital advertising medium to maximize the performance of our campaigns and conversions.

Essential Responsibilities

• Set up, optimize, and continuously management of PPC and digital advertising campaigns.
• Audience and keyword research, digital campaign setup, segmentation and goal tracking, A / B testing, budget management, conversion, and KPI optimization.
• Dashboard setups, campaign data analysis, and monthly reports on KPIs with monthly recommendations and strategies.
• Planning, implementing, and monitoring SEO strategies using keyword analysis and technical audits.
• Active collaboration with other Marketing teams to align digital advertising initiatives with other campaigns.
• Keeping updated knowledge on trends in advertising and digital analysis.
• Acquisition and maintenance of technical certifications related to the area.

Required Knowledge and Skills

• Minimum 4 years experience in similar roles focusing on Marketing, Communications, or other related fields.
• Exceptional analytical and quantitative skills.
• Experience with Google Ads, Meta Ads, Apple Search Ads, X Ads, LinkedIn Ads, TikTok Ads, and Programmatic Advertising.
• In-depth knowledge of Google Analytics, Google Search Console, Looker, and related platforms.
• Knowledge of app tracking platforms Google Play Console and App Store Connect.
• Experience in tracking platforms such as AppsFlyer, Adjust, or similar.
• Demonstrated ability to manage multiple tasks and priorities effectively.
• Ability to work both collaboratively and independently.
• Motivated person, with strategic and creative vision in digital advertising solutions.
• Experience in the gaming industry (optional).
• Interest or experience in sports (bonus).

As a rapidly growing company in an emerging industry, you'll have a huge impact on our product and our company.

We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable.

We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace.

All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity, and expression, marital status, family status, lifestyle, age, culture, religion, military, and veteran status, citizenship, or disability.