Demand Generation Manager

Incrementum; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A dynamic marketing firm in Mexico is seeking a Demand Generation Specialist with over 5 years of experience in B2B SaaS marketing. The successful candidate will develop comprehensive demand generation programs, optimize marketing initiatives, and provide actionable insights through strong data analysis. The company offers competitive compensation, a flexible work environment, and opportunities for professional development within a collaborative culture.

Servicios

Competitive Compensation

Flexible Work Environment

Professional Development

Comprehensive Benefits Package

Collaborative Culture

Formación

• 5+ years of experience in demand generation or related marketing roles, preferably in a B2B SaaS environment.
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong analytical skills and excellent communication.

Responsabilidades

• Design and execute comprehensive demand generation programs.
• Oversee the execution and optimization of marketing initiatives.
• Utilize marketing automation and CRM platforms to track performance.

Conocimientos

Demand generation

Marketing strategy

Data analysis

Lead nurturing

Collaboration

Educación

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Herramientas

HubSpot

Marketo

Salesforce

Descripción del empleo

Key Responsibilities

Demand Generation Strategy Development

• Design and execute comprehensive demand generation programs aligned with business objectives, focusing on lead acquisition, nurturing, and conversion.
• Work closely with sales teams to optimize MQL to SQL conversion rates and improve lead scoring and qualification processes.

Campaign Management & Optimization

• Oversee the execution and continuous optimization of inbound and outbound marketing initiatives, leveraging A/B testing, segmentation, and personalization strategies.
• Collaborate with cross-functional teams (content, product marketing, sales) to ensure alignment and cohesive execution.
• Manage relationships with external vendors and agencies to amplify campaign reach and effectiveness.

Data Analysis & Reporting

• Utilize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to track campaign performance and provide actionable insights.
• Develop dashboards and reports to measure KPIs, pipeline impact, and ROI of demand generation efforts.
• Present data-driven recommendations to leadership to refine strategy and improve campaign performance.

Lead Nurturing & Funnel Optimization

• Develop automated nurture programs to engage prospects across the buyer's journey.
• Implement lead scoring models to identify and prioritize high-intent prospects.
• Ensure smooth handoff of leads from marketing to sales and improve lead follow-up processes.

Market Research & Competitive Analysis

• Conduct market research to identify new opportunities, trends, and competitor strategies.
• Leverage insights to inform content, campaign, and messaging strategies.

Qualifications

• 5+ years of experience in demand generation or related marketing roles, preferably in a B2B SaaS environment.
• Proven success in developing and executing multi-channel marketing campaigns that drive revenue growth.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, with experience working cross-functionally.
• Bachelor's degree in Marketing, Business, or related field; a Master's degree is a plus.
• Ability to thrive in a fast-paced, high-growth startup environment.

What We Offer

• Competitive Compensation : Base salary with performance-based bonuses.
• Flexible Work Environment : Remote-friendly culture with flexible working hours.
• Professional Development : Opportunities for growth and learning within a dynamic team.
• Comprehensive Benefits Package : Health, dental, vision, and 401(k) options.
• Collaborative Culture : Work with a passionate and talented team driving impact in the industry.