CRM Senior Analyst

IDT; Estado de México; Híbrido; MXN 1,059,000 - 1,413,000; Jornada completa

Descripción de la vacante

A leading global communications firm located in Mexico is seeking a Senior Customer Lifecycle Analyst to enhance its marketing department’s efforts by offering technical expertise and strategic guidance. Candidates should have over 5 years of experience in analytics and customer lifecycle planning. Proficiency in analytics tools like Amplitude or Braze is crucial. This role involves evaluating marketing effectiveness, developing dashboards, and collaborating closely with various marketing stakeholders. Exciting opportunity to join a stable multinational firm at the forefront of marketing technology.

Formación

• A strong understanding of customer lifecycle strategies.
• Experience with marketing campaign performance analysis.
• A solid grasp of multivariate testing methodologies.

Responsabilidades

• Support marketing with technical expertise and strategies.
• Evaluate and improve marketing program effectiveness.
• Develop dashboards to monitor campaign KPIs.

Conocimientos

Advanced English

5+ years of experience

A/B testing

SQL knowledge

Customer Lifecycle planning

Educación

Academic background in a quantitative field

Herramientas

Amplitude

Braze

Tableau

Descripción del empleo

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

IDT is not "another big IT corporation"— we encourage and support in-house entrepreneurs in developing their ideas into business actions.

The Senior Customer Lifecycle Analyst will support our marketing department’s industry‑leading performance by being a technical expert and strategic guide.

Responsibilities

Technology, Architecture and Data

• Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse).
• Help the marketing team understand the end‑to‑end implementation of campaigns, including data requirements and technical setups.
• Understand the data architecture and how it impacts customer segmentation and marketing segmentation strategies.
• Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns.
• Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.
• Lead customer marketing innovation by unlocking opportunities for automation.

Campaign Performance

• Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions.
• Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns.
• Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights.
• Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies.
• Oversee Next Best Offer programs: drive “next best offer” across multiple channels based on customer segmentation, lifecycle, and business goals.
• Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross‑selling opportunities within the customer ecosystem.
• Identify churn drivers and implement strategies to improve retention rates.
• Collaborate and provide strategic guidance on programs for the VIP segment.
• Provide recommendations for improving campaign targeting and personalization based on data analysis.

Analytics

• Develop and maintain dashboards and reporting tools to track campaign KPIs.
• Create specialized reports and dashboards that answer key business questions and provide insights into user behavior.
• Reporting on and optimizing ROI.
• Leverage data from multiple data sources, including the data warehouse, to build ad hoc reports or augment the reporting of the marketing platforms.

Requirements

• 5+ years of experience in similar positions.
• Advanced English.
• Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics.
• Previous experience with either Amplitude or Braze.
• A/B and multivariate testing experience, including test design, reporting and analysis to understand incremental lift.
• Working knowledge of SQL.
• Knowledge of Tableau.

The Senior Customer Lifecycle Analyst will report to the Executive Vice‑President Analytics and work in close collaboration with the Customer Marketing Director. They will join an existing Analytics department with a proven history of driving value across the organization.

The Customer Lifecycle Analyst will also partner with various marketing stakeholders on a daily basis as part of their responsibilities.

This is a very exciting opportunity to join an established team, at a growing and stable multinational firm, at the cutting edge of analytics and marketing technology!

PLEASE SUBMIT CV IN ENGLISH