CRM & Engagement Leader – Multi-Brand Growth

Grupo Axo®; Xico; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading fashion and beauty company in Mexico seeks a CRM Manager to lead customer engagement strategies. You will manage a CRM team, optimize multi-channel customer journeys, and analyze CRM performance. Ideal candidates will have solid experience in CRM and marketing automation, along with strong analytical skills. Fluent English and experience with CRM platforms such as SAP or Salesforce are vital. This role promises to impact customer experiences positively.

Formación

• Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.
• 1+ year leading teams or managing talent.
• Strong analytical mindset and strategic thinking.

Responsabilidades

• Lead and coordinate the CRM team, ensuring strategic execution.
• Design and optimize customer journeys and omnichannel campaigns.
• Manage CRM operations and marketing automation workflows.

Conocimientos

CRM experience

Marketing Automation

Team Leadership

Analytical skills

Fluent English

Herramientas

SAP

Salesforce

Oracle

Emarsys

Descripción del empleo

A leading fashion and beauty company in Mexico seeks a CRM Manager to lead customer engagement strategies. You will manage a CRM team, optimize multi-channel customer journeys, and analyze CRM performance. Ideal candidates will have solid experience in CRM and marketing automation, along with strong analytical skills. Fluent English and experience with CRM platforms such as SAP or Salesforce are vital. This role promises to impact customer experiences positively.