CRM & Engagement Lead — Multichannel Growth

Grupo Axo®; Estado de México; Presencial; MXN 800,000 - 1,000,000; Jornada completa

Descripción de la vacante

A leading fashion & beauty company in Mexico seeks a CRM Manager to spearhead their customer engagement strategy. The role involves managing a team, optimizing multi-channel customer journeys, and utilizing platforms like SAP and Salesforce. Ideal candidates have solid CRM experience, leadership skills, and a strong analytical mindset. This position offers the opportunity to drive growth and engagement within a dynamic environment.

Formación

• Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.
• 1+ year leading teams or managing talent.
• Experience with CRM / CX platforms.

Responsabilidades

• Lead and coordinate the CRM team for strategic execution.
• Design and optimize customer journeys and campaigns.
• Analyze CRM performance and customer behavior.
• Manage CRM operations and marketing automation workflows.

Conocimientos

CRM

Customer Engagement

Marketing Automation

Analytical Mindset

Leadership Skills

Fluent English

Herramientas

SAP

Salesforce

Oracle

Emarsys

Descripción del empleo

A leading fashion & beauty company in Mexico seeks a CRM Manager to spearhead their customer engagement strategy. The role involves managing a team, optimizing multi-channel customer journeys, and utilizing platforms like SAP and Salesforce. Ideal candidates have solid CRM experience, leadership skills, and a strong analytical mindset. This position offers the opportunity to drive growth and engagement within a dynamic environment.