Creative Strategist | Drive growth with direct-response ad campaigns

Atomic HR; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A performance marketing agency is seeking a Creative Strategist to uncover audience insights and craft ad copy. This remote role involves developing strategies for high-profile campaigns, analyzing data, and collaborating with the creative team. Ideal candidates should have a strong portfolio in direct-response advertising and excellent copywriting skills. The position offers competitive USD compensation, mentorship opportunities, and unlimited PTO policies aligning with U.S. norms.

Servicios

Competitive USD compensation

Unlimited PTO aligned with U.S. norms

Growth opportunities with mentorship

Formación

• Portfolio of direct-response ads with proven results.
• DTC or newsletter growth experience preferred but not required.

Responsabilidades

• Research audience motivations, objections, and language across platforms.
• Develop creative strategies that drive measurable performance outcomes.
• Write hooks, scripts, and direct-response ad copy.
• Create detailed briefs for editors and designers.
• Analyze campaign data to refine messaging and angles.
• Collaborate with the founder and creative team on strategy.
• Present insights and rationale on occasional client calls.

Conocimientos

Strong copywriting across hooks, benefits, and CTAs

Analytical mindset to connect data to creative direction

Familiarity with multiple ad formats

Comfort in a fast-paced startup environment

Descripción del empleo

We connect talented tech professionals in Latin America and Canada with remote career opportunities at innovative startups worldwide. We specialize in finding roles that align with your skills, experience, and career goals. Our personalized approach ensures you're matched with companies that value your contributions and offer opportunities for growth. Whether you're a software engineer, designer, marketer, or other tech professional, we're here to help you take the next step in your career.

Company Overview

Our client is a fast-growing, remote-first performance marketing agency helping creators, newsletters, and e-commerce brands acquire and monetize audiences they own. In just 18 months, they’ve built a reputation for delivering high-quality subscribers and scaling campaigns with measurable ROI.

Your Role

As Creative Strategist, you’ll sit at the intersection of research, copywriting, and performance marketing. You’ll uncover audience insights, write the hooks, and craft briefs that guide creative execution — ensuring campaigns resonate and convert.

You’ll :

• Research audience motivations, objections, and language across platforms
• Develop creative strategies that drive measurable performance outcomes
• Write hooks, scripts, and direct-response ad copy
• Create detailed briefs for editors and designers
• Analyze campaign data to refine messaging and angles
• Collaborate with the founder and creative team on strategy
• Present insights and rationale on occasional client calls

You Bring :

• Portfolio of direct-response ads with proven results
• Strong copywriting across hooks, benefits, and CTAs
• Familiarity with multiple ad formats (UGC, advertorials, unboxing, POV)
• Analytical mindset to connect data to creative directionComfort in a fast-paced, startup environment
• DTC or newsletter growth experience (preferred but not required)

Bonus Points :

• Experience presenting creative ideas to clients
• Background in B2C, newsletters, or e-commerce campaigns
• Prior agency experience in direct-response advertising

What’s Offered :

• Fully remote role with async-friendly collaboration
• Competitive USD compensation (based on experience)
• Direct impact on high-profile campaigns in the creator economy
• Growth opportunities with mentorship from leadership
• Unlimited PTO aligned with U.S. norms
• Performance-based bonus potential

Interview Process

1. Application review – portfolio and background alignment
2. Intro chat – 30 minutes on experience and approach
3. Portfolio deep dive – showcase best-performing ads
4. Case study – short ad copywriting exercise
5. Culture interview – align on pace, style, communication
6. Offer – formal offer to join the team