Country Manager

Xpeng &Amp; Volkswagen Group; Xico; Presencial; MXN 1,459,000 - 1,825,000; Jornada completa

Descripción de la vacante

A leading automotive innovation company in Veracruz is seeking an experienced marketing manager to develop regional branding and marketing strategies. The ideal candidate should have over 10 years of marketing experience, particularly in the Mexican and LATAM markets, and be adept at understanding local consumer behavior. Strong team management and communication skills are essential, along with the ability to adapt strategies as per changing market conditions. English proficiency is required, and willingness for overseas assignments is a must.

Formación

• Over 10 years of marketing work experience, preferably in the Mexican and LATAM market.
• Familiar with local culture, business environment, and consumption habits in Mexico.
• Experience in subsidiary start-up from scratch.

Responsabilidades

• Research consumer behavior and industry trends in the local market.
• Develop regional market brand and marketing strategy plans.
• Organize internal resources to collaborate with local partners.

Conocimientos

Market analysis

Team management

Communication skills

Innovative thinking

Adaptability

Educación

Bachelor's degree in Marketing or related fields

Descripción del empleo

Overview: XPENG is a leading smart technology company at the forefront of innovation, integrating advanced AI and autonomous driving technologies into its vehicles, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. With a strong focus on intelligent mobility, XPENG is dedicated to reshaping the future of transportation through cutting‑edge R&D in AI, machine learning, and smart connectivity.

Responsibilities

Do research and understand consumer behavior, competitive landscape, and industry trends in the local market, assess market potential and opportunities, to provide a basis for the company to formulate targeted product planning, market entry modes, marketing strategies, sales and after-sales service networks, etc. Develop regional market brand, marketing strategy plans, and organize internal & external resources to collaborate with local partners to promote brand, product, network, after-sales service, and other aspects based on the company's objectives, resources, and strategies, as well as the local market conditions. Conduct tracking of execution effects and continuously improve. Organize and lead the back-office support team in the regional market, plan and formulate regional work objectives and strategies, clarify team divisions, coordinate resources, and ensure close collaboration to achieve goals.

Qualifications

Bachelor's degree or above, with majors in Marketing, International Trade, Business Administration, or related fields preferred. Over 10 years of marketing work experience, with priority given to those with experience in the Mexican and LATAM market and subsidiary start-up (from 0 to 1). Familiar with the local culture, business environment, and consumption habits in Mexico. Excellent market analysis, planning, and execution capabilities. Strong team management experience and communication / collaboration skills. Strong innovative thinking and adaptability, able to adjust strategies promptly in response to market changes. English as a working language, and willing to accept overseas business trips / assignments.