Chief Automotive Branding Officer

Bebeesenior; Xico; Presencial; MXN 537,000 - 897,000; Jornada completa

Descripción de la vacante

A leading marketing firm is seeking a Senior Marketing Manager to oversee the marketing strategy and brand management for its Mexican subsidiary. This role involves developing comprehensive marketing strategies, leading market research, and managing digital marketing initiatives. Candidates should have over 8 years of marketing experience, strong analytical and creative skills, and the ability to communicate effectively across cultures. Fluency in English is required, with Spanish preferred. Join us to drive brand growth and customer engagement in a dynamic environment.

Formación

• 8+ years of marketing experience, preferably in B2B, industrial, automotive, or electronics.
• Proven ability to manage integrated marketing campaigns and brand strategy.
• Fluent English; Spanish preferred.

Responsabilidades

• Develop annual marketing strategies, campaigns, and brand positioning plans.
• Lead market research, competitor analysis, and customer insights programs.
• Oversee digital marketing and content development.

Conocimientos

Integrated marketing campaign management

Cross-cultural communication

Analytical skills

Creativity

Educación

Bachelor's degree in Marketing, Business, or related fields

Descripción del empleo

Marketing Position Summary

The Senior Marketing Manager oversees the overall marketing strategy, brand management, and market development of a Mexico-based subsidiary.

This position is responsible for driving brand growth, market awareness, and customer engagement.

• Develop annual marketing strategies, campaigns, and brand positioning plans.
• Lead market research, competitor analysis, and customer insights programs.
• Oversee digital marketing, content development, and local market communication.
• Coordinate product launches, exhibitions, roadshows, and corporate PR.
• Manage marketing budget, ROI, vendor selection, and project execution.
• Support sales team with marketing tools, product materials, and lead generation.
• Establish and maintain relationships with media, partners, and government organizations.
• Align local marketing initiatives with corporate global brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business, or related fields.
• 8+ years of marketing experience, preferably in B2B, industrial, automotive, or electronics.
• Proven ability to manage integrated marketing campaigns and brand strategy.
• Strong analytical skills, creativity, and cross-cultural communication.
• Fluent English; Spanish preferred.

About Jetour

Jetour is a Chinese automobile brand launched in by Chery under its Chery Commercial Vehicles division.

It is presented as Chery's affordable brand in the crossover and SUV segment.

The Jetour product lineup is not expected to be smaller than the mid-size segments, offering configuration options for 5, 6, or 7 seats, while providing internal combustion engines, electric vehicles, plug-in hybrids, and possibly hydrogen propulsion systems.

The brand's Chinese name is pronounced 'Jietu', which can be translated as 'road to victory'.

Soueast Motor Corporation, founded in , is a Chinese company based in Fuzhou, Fujian Province.

It is engaged in vehicle manufacturing and has expanded its product range to include sedans, SUVs, and electric vehicles.

The company's history is marked by the adoption of advanced technology and the development of its own models, making it a significant player in the Chinese automotive industry.