Channel, Category, Customer Manager - LATAM

MillerCoors Brewing Company; Monterrey; Presencial; MXN 459,000 - 603,000; Jornada completa

Descripción de la vacante

A leading beverage company is seeking a Channel, Category and Customer Manager to be based in Monterrey, MX. The successful candidate will develop and deliver customized shopper and customer marketing programs and drive channel-specific strategies. Applicants must be bilingual in English and Spanish, have proven experience in Sales and Marketing collaboration, and possess strong leadership and negotiation skills. This position offers a competitive salary range and a 20% target incentive.

Formación

• Must be bilingual in English and Spanish.
• Proven experience collaborating with multifunctional teams across Sales and Marketing.
• Strong expertise in Sales, Channel Strategy, Retail Execution, and Marketing principles.

Responsabilidades

• Develop and deliver custom shopper and customer marketing programs.
• Drive channel-specific strategies within key markets.
• Build strong relationships with internal stakeholders and external partners.

Conocimientos

Bilingual (English/Spanish)

Collaboration with multifunctional teams

Sales expertise

Channel Strategy

Retail Execution

Interpersonal skills

Negotiation skills

Entrepreneurial mindset

Accountability

Descripción del empleo

Channel, Category and Customer Manager – Monterrey, MX

Requisition ID: 37015

Cheers to creating an incredible tomorrow!

Responsibilities

• Develop and deliver custom shopper and customer marketing programs across assigned geographies, creating omni-channel solutions (retail media, eCommerce, in-store activations) aligned with brand and channel strategies.


• Drive channel-specific strategies within key markets, assist in developing category growth plans based on shopper insights and retail dynamics, and establish market-level “Look of Success” standards to guide execution and measure performance aligned with LATAM portfolio strategies.


• Leverage shopper, customer, and market insights to inform program development; monitor execution data to identify gaps and opportunities; support dashboards and reporting tools to track KPIs and optimize performance.


• Build strong relationships with internal stakeholders, external partners, and key retailers; manage agencies and vendors to ensure high-quality program execution; foster consistent communication and collaboration across markets and functions.


• Partner with the Sr. Manager Channel, Category & Customer Solutions to strengthen team capabilities, drive alignment across LATAM, and participate in training initiatives to enhance shopper marketing and category management expertise.

Qualifications

• Must be bilingual in English/Spanish.


• Proven experience collaborating with multifunctional teams across Sales and Marketing.


• Strong expertise in Sales, Channel Strategy, Retail Execution, Path to Purchase, Marketing principles, ROI, and syndicated market data.


• Brand-centric understanding of shopper insights, trade classes, and effectiveness of past brand activations.


• Exceptional interpersonal, influencing, and negotiation skills.


• Entrepreneurial mindset with a proactive approach to business challenges.


• Demonstrated success working within a matrix-style organization.


• You love a challenge and complete complex projects quickly with a deep understanding of business priorities.


• You build relationships and collaborate to achieve desired outcomes.


• You take accountability for results—acting with integrity and honoring commitments.


• You exhibit our core values and maintain a thirst for learning.

Pay and Benefits

Posting salary range: 459, – 602,805 (Mexico LATAM) + 20% target short‑term incentive. Molson Coors is committed to paying people fairly and equitably for the work they do.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need a reasonable accommodation during the application or recruitment processes, please e‑mail [e-mail].