Brand Manager Sr.

Confidencial; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical and consumer goods company in Mexico City is seeking a Marketing Professional to design and implement the Brand Plan, ensuring alignment with the strategic business unit. The ideal candidate will have over 4 years of experience in Marketing, specifically in Medical (Pharma) Marketing, with a strong ability to collaborate with multiple departments. Key skills include strategic thinking and effective communication. This role offers an excellent opportunity to make a significant impact in both medical and consumer marketing sectors.

Formación

• Fluent and proficient English level able to maintain a business conversation.
• Experience of 4+ years in Marketing.
• Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing.

Responsabilidades

• Design and implement the annual Brand Plan aligned with SBU, achieving KPIs.
• Evaluate Consumer Marketing oriented research and analyze outcomes.
• Evaluate Medical Marketing oriented research and manage Medical Speaker Network.
• Ensure adequate planning of the Logistic Rolling FC.
• Liaise between Consumer Care and Pharma Divisions.
• Adapt Marketing Excellence tools to Medical Marketing Metrics.
• Implement strategy with Key Stakeholders across multiple sectors.
• Lead Medical Marketing Plan and Continuous Medical Education Plan.

Conocimientos

Strategic Thinking

Analytical Ability

Effective presentations skills

Cleverness

Proactivity

Team worker

Creative

Oriented to results

Networking builder

Market and Consumer Sensibility

Conflicts Management

PR management

Maturity

Disciplined

Educación

Bachelor’s degree in marketing, Business Administration or similar careers

Descripción del empleo

In this role you will be able to :

• Design and implement the annual Brand Plan (Product, Price, Distribution and Promotion) aligned with the SBU, to achieve the KPIs defined : Sales (vol & val), MS% (vol & val) plus specific objectives determined for the year.
• Participate in and evaluate Consumer Marketing oriented research and analysis, promotions, public relations, media and advertising associated with assigned brands or products; assess their success against plan (P&I).
• Participate in and evaluate Medical Marketing oriented research and analysis, knows Pharma specific Metrics such as Prescriptions, Indications and Productivity per Medical Specialty, promotions, public relations with Key Influencers and Key Opinion Leaders; Medical Speaker Network development and management, ad hoc media and advertising associated with assigned brands or products; assesses their success against plan (P&I).
• Ensure the adequate planning of the Logistic Rolling FC, together with the Sales Intelligence and Supply areas, to guarantee the agreed FC Accuracy levels.
• Function as a liaison between Consumer Care and Pharma Divisions : actively develop, engage and follow up synergies among Brands in order to optimize resources and exponentially increase the company impact in both Medical and Consumer Marketing.
• Deep understanding, knowledge, interpretation and usage of Marketing Excellence tools and have the ability to adapt these tools to Medical Marketing Metrics and Indicators.
• Works closely with sales, engineering, manufacturing, regulatory and medical affairs functions on design, distribution, and product specifications / changes as needed
• Ensure implementation of the strategy with internal and external Key Stakeholders of both Consumer Goods and Medical Market : KAMs, Top Retailers (i.e. Walmart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc.
• Develop, lead and follow up a Medical Marketing Plan and a Continuous Medical Education Plan for Key Specialties. Develop, lead and follow up Trade Marketing, Below the Line and Above the Line Campaigns.

Qualifications

• Bachelor’s degree in marketing, Business Administration or similar careers.
• Fluent and proficient English level able to maintain a business conversation.
• Effective presentations skills
• Experience : +4 years in Marketing.
• Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing.
• Ideal experience balance : Pharma Marketing 70% / Consumer Marketing 30%.
• Capabilities : Strategic Thinking, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Cleverness, Proactivity, Team worker, Creative, Oriented to results, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management, Maturity, Disciplined.