Brand Manager Sr

Bayer; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

Una empresa global en ciencias de la vida busca un Brand Manager Sr en Ciudad de México. El candidato ideal debe tener al menos 4 años de experiencia en marketing, con un fuerte enfoque en marketing médico y consumidor. Ser responsable de desarrollar el plan anual de marca e implementar estrategias efectivas en coordinación con diversas áreas. Se requiere fluidez en inglés y habilidades de comunicación. Ofrecemos un entorno de trabajo dinámico con un fuerte énfasis en la innovación y el desarrollo personal.

Formación

• Fluidez y dominio del inglés para mantener conversaciones de negocios.
• Experiencia de más de 4 años en marketing.
• Conocimiento esencial de marketing médico y experiencia en marketing de consumidores o OTC.

Responsabilidades

• Diseñar e implementar el plan de marca anual alineado con los KPI definidos.
• Participar y evaluar investigaciones de marketing al consumidor y su éxito.
• Asegurar la planificación adecuada del Logistic Rolling FC.

Conocimientos

Pensamiento estratégico

Habilidades analíticas

Orientación innovadora

Comunicación asertiva

Escucha activa

Trabajo en equipo

Creatividad

Orientado a resultados

Manejo de conflictos

Educación

Licenciatura en marketing, administración de empresas o carreras similares

Descripción del empleo

Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida. En Bayer tienes la oportunidad de ser parte de una cultura en la que valoramos la pasión de nuestros colaboradores por innovar y darles el poder de cambiar.

Brand Manager Sr

Your Tasks & Responsibilities

• Design and implement the annual Brand Plan (Product, Price, Distribution and Promotion) aligned with the SBU, to achieve the KPIs defined: Sales (vol & val), MS% (vol & val) plus specific objectives determined for the year.
• Participate in and evaluate Consumer Marketing oriented research and analysis, promotions, public relations, media and advertising associated with assigned brands or products; assess their success against plan (P&I).
• Participate in and evaluate Medical Marketing oriented research and analysis, knows Pharma specific Metrics such as Prescriptions, Indications and Productivity per Medical Specialty, promotions, public relations with Key Influencers and Key Opinion Leaders; Medical Speaker Network development and management, ad hoc media and advertising associated with assigned brands or products; assesses their success against plan (P&I).
• Ensure the adequate planning of the Logistic Rolling FC, together with the Sales Intelligence and Supply areas, to guarantee the agreed FC Accuracy levels.
• Function as a liaison between Consumer Care and Pharma Divisions: actively develop, engage and follow up synergies among Brands in order to optimize resources and exponentially increase Bayer’s impact in both Medical and Consumer Marketing.
• Deep understanding, knowledge, interpretation and usage of Marketing Excellence tools and have the ability to adapt these tools to Medical Marketing Metrics and Indicators.
• Works closely with sales, engineering, manufacturing, regulatory and medical affairs functions on design, distribution, and product specifications/changes as needed
• Ensure implementation of the strategy with internal and external Key Stakeholders of both Consumer Goods and Medical Market: KAMs, Top Retailers (i.e. Walmart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc.
• Develop, lead and follow up a Medical Marketing Plan and a Continuous Medical Education Plan for Key Specialties. Develop, lead and follow up Trade Marketing, Below the Line and Above the Line Campaigns.

Who You Are:

• Bachelor’s degree in marketing, Business Administration or similar careers.
• Fluent and proficient English level able to maintain a business conversation.
• Effective presentations skills
• Experience: +4 years in Marketing.
• Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing.
• Ideal experience balance: Pharma Marketing 70% / Consumer Marketing 30%.
• Capabilities: Strategic Thinking, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Cleverness, Proactivity, Team worker, Creative, Oriented to results, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management, Maturity, Disciplined.

Bayer offers a wide variety of compensation and benefits programs. If you meet the requirements for this unique opportunity and have the "Passion for Innovation" as well as "The Power to Change," we encourage you to apply. Job postings will remain open for a minimum of ten business days and are subject to sudden closure without prior notice. A message to all recruitment agencies: Bayer does not accept unsolicited resumes or talent referrals from agencies or headhunters.

Bayer accepts applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social background, disability, union affiliation, religion, familial status, pregnancy, sexual orientation, gender identity, gender expression, or any other criterion as defined by law. We are committed to treating all applicants fairly and avoiding discrimination.

Bayer is committed to providing reasonable access and accommodations throughout this process for individuals with disabilities. At the same time, applicants with disabilities are encouraged to request any required accommodations upon contact with the recruitment team.

Período de aplicación: Del 05 al 19 de Enero 2026 Código de referencia: 859555 División: Consumer Health Ubicación: Mexico : Ciudad de México : Ciudad de México Área funcional: Marketing Grado de posición: VS 1.2 Tipo de empleo: Permanente Tiempo de trabajo: Indeterminado