Associate Digital Media Manager

Icpnet; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global content operations firm is seeking an Associate Digital Media Manager to join their team in Mexico City. In this role, you will manage and optimize digital media campaigns across key platforms, ensuring successful execution and performance. The ideal candidate has a bachelor’s degree in Marketing or Business, along with at least three years of experience in digital media buying. You will collaborate with internal stakeholders to foster partnerships and drive campaign success, while adhering to best practices.

Servicios

Hybrid working model

Generous paid time off

Comprehensive medical, dental, and vision benefits

Mental health support

Robust savings plan

Formación

• Minimum of 3 years’ experience in digital media buying across key digital channels.
• Hands-on experience managing digital campaigns in Programmatic, Social, or eCommerce.
• Good understanding of paid advertising capabilities across major platforms.

Responsabilidades

• Manage daily in-platform execution of digital campaigns.
• Optimize campaigns for improved performance regularly.
• Monitor campaign performance to ensure compliance with KPIs.

Conocimientos

Digital media buying

Campaign optimization

Communication skills

Numerical skills

Organization skills

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

DSP platforms such as DV360 or Amazon DSP

Social platforms like TikTok, Meta, and Pinterest

Excel

PowerPoint

Descripción del empleo

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We\'re A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You\'re not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We\’d love to hear from you!

About the role

The Associate Digital Media Manager is responsible for managing the daily in-platform execution across Mexico Reckitt Core digital campaigns. Reporting directly to the Digital Media Manager – you will work together on implementing digital campaign best practices as well as the day-to-day management of campaigns in-platform where you will be responsible for ensuring the correct campaign set-up, undertake regular optimizations & sharing your recommendations to improve campaign performance.

Applied Media Science (AMS) are an in-house team of digital media specialists within Reckitt Core, responsible for the paid digital execution of campaigns in-platform. As part of the AMS team, you will receive mentorship from senior digital practitioners with the opportunity to develop your skills across leading biddable platforms and drive real business impact.

Main Responsibilities:

Campaign Set-Up:

• Set-up campaigns correctly within the agreed campaign timelines
• Reviewing campaign QA/set-up aligns to the media plan instructions
• Supporting Digital Media Managers on activation planning tasks
• Ensuring each campaign set-up are adhering to in-platform best practices
• Working directly with media publishers to facilitate deal management

In-Campaign Management:

• Undertake regular campaign optimizations in-platform to improve performance
• Provide weekly optimization recommendations to local data analysts & recording key optimizations via the Optimization

Logs:

• Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan
• Making budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates

Campaign Best Practice:

• Growing your in-platform knowledge across new features & optimization tactics
• Working with media reps/partners to educate the wider team on new capabilities

Required Experience:

• Minimum of 3 years’ experience in digital media buying across one of the key digital channels
• Hands-on experience managing digital campaigns across one of the key channels:
• Programmatic - DSP platforms such as DV360 or Amazon DSP
• Social – TikTok, Meta and Pinterest
• eCommerce – Amazon, Walmart, Meli and other local Mexico providers
• Good understanding of paid advertising capabilities across the major platforms YouTube/Meta/TikTok/Amazon including the use of audience, placement and contextual targeting tactics
• Previously involved in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys
• Proven track record of managing digital campaigns that exceeded benchmarks
• Previously worked in digital roles alongside other Account Executives / Account Managers / digital Traders
• Obtained industry recognised platform certifications, preferably within one of the channels: Programmatic/eCommerce (Retail)/Social/Search
• Bachelor’s degree in Marketing, Business, or a related field
• Worked in previous agency/publisher roles preferred

Key Skills:

• Ability to follow Reckitt processes & established ways of working
• Excellent organization skills to manage multiple campaigns across digital platforms
• Good communication both written & verbal when dealing with internal stakeholders
• Eagerness to learn new marketing platform features & recommend media performance optimizations to future campaigns
• Ability to foster & grow media partner relationships by seeking out new opportunities
• Highly detail-oriented, undertaking thorough reviews during campaign set-up
• Strong numerical skills when managing campaign performance & tracking KPI delivery
• Good proficiency in using Excel & PowerPoint

Someone who exemplifies our ICP Values:

• Curious: Always learning, eager to explore endless possibilities.
• Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
• Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
• Creative: Unleashing imagination, innovating boldly, and redefining possible.
• Trustworthy: Built on honesty, respect, and integrity we stand strong together.