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Guidance (guidance.studio) Guidance is a premier digital business strategy consulting boutique
committed to accelerating the growth of both established organizations and new ventures by
unlocking the full potential of the digital world. We specialize in crafting bespoke digital
business models, optimizing go-to-market strategies, and providing expert advice on technology
choices.
Our mission is to unlock the full potential of the digital and tech world for our clients.
Our Culture at Guidance
At Guidance, we pride ourselves on fostering a culture of innovation, collaboration, and
continuous learning. Our team is the heart of our success, and we strive to maintain an
environment where creativity flourishes, ideas are valued, and diversity is celebrated. We believe
in empowering our employees with the autonomy to lead projects, encourage open communication, and
promote a work-life balance that nurtures both professional and personal growth.
Flexibility and Work-Life Balance at Guidance
At Guidance, we value work-life balance and cater to the diverse needs of our team by offering
flexible working hours and remote work options. This approach allows you to customize your work
schedule and location to fit your lifestyle, ensuring productivity and satisfaction. Our
commitment to flexibility underlines our trust in our team's ability to deliver outstanding
results, fostering an inclusive workplace that supports everyone's best work-life integration.
Growth and Development
We are committed to the development of our team members and offer a range of opportunities
designed to help you grow with us:
● Continuous Learning: We invest in your growth with access to a wealth of training
resources, workshops, and courses to keep you at the forefront of the digital consulting
● Career Advancement: Guidance is expanding, and with our growth comes opportunities for you
to advance. We support career progression through mentorship and by encouraging
cross-functional project involvement.
● Innovative Projects: Working with us means being at the cutting edge of digital
transformation projects, where you can hone your skills and make a tangible impact on our
clients' success.
● Collaborative Environment: We emphasize teamwork and collaboration, ensuring that you have
the support of your colleagues and management as you take on new challenges and contribute
to our shared goals.
Join Our Team
Joining Guidance means becoming part of a committed team that values your unique perspective and
is passionate about making a difference in the digital world. We offer a supportive atmosphere
where you can not only grow your career but also contribute to exciting projects that reshape how
businesses thrive in the digital age.
This is a paid, fully remote internship, reflecting our commitment to investing in our team's
professional growth, well-being, and the flexibility to work from anywhere.
If you are a proactive and diligent professional who wants to contribute to this mission, we would
As a Junior Marketing Specialist - Intern at Guidance, you will be part of a creative and
dynamic team working on the forefront of digital customer acquisition. You will assist in
the development and execution of go-to-market and lead generation campaigns, conduct
customer profile analysis, and contribute to our clients' growth strategies.
We're not just looking for an intern; we're searching for someone who aspires to evolve
with us, someone we can invest in, bring on board permanently, and who will become an
integral part of our journey for years to come.
Key Responsibilities
● Lead Generation Campaign Development & Execution: Support the planning,
development, and execution of lead generation campaigns across channels, including
Direct Email Marketing, LinkedIn, Google Ads, and social media. Assist in managing
budgets, tracking performance, and making real-time adjustments to optimize reach,
targeting, and conversion based on customer insights.
● Content Creation: Collaborate with the team to create and refine marketing content,
including ad copy, landing pages, and promotional materials, ensuring all content
resonates with target audiences and aligns with client goals.
● Data Collection & Reporting: Track and report on campaign performance metrics,
including engagement, reach, and ROI. Provide regular insights and recommendations
based on data analysis to inform and improve future campaigns.
Additional Duties
● Track project timelines and maintain meeting notes from client meetings.
● Conduct competitor, industry, and customer profile research to inform campaign
strategies.
● Perform keyword analysis and support SEO-optimized content production.
What We're Looking For
● Strong understanding of digital marketing principles, lead generation tactics, and
key performance indicators (KPIs) for measuring campaign success.
● Excellent bilingual communication skills in English and Italian.
● Basic knowledge of analytics tools and campaign management dashboards (e.g., Google
Ads, Meta Ads, LinkedIn) to monitor performance and support strategy optimization.
● A detail-oriented individual with organizational and multitasking skills.
● The ability to thrive in a fast-paced setting and manage multiple priorities.
Ready to Guide the Future?
At Guidance, we're not just looking for skills; we're looking for passion, vision, and a
shared commitment to excellence in the digital realm. If you're ready to contribute to
groundbreaking projects and grow alongside industry pioneers, we want to hear from you.
Application Process
To apply for the Junior Marketing Specialist - Intern position, please submit the
● Your Resume: Highlighting your educational background, work experience, skills, and
any relevant certifications.
● Motivation Letter: A brief letter expressing why you're interested in this role at
Guidance and how your experience, skills, and aspirations align with our mission
and this specific role. Share what excites you about the digital consulting
industry and how you envision contributing to our team and clients.
We look forward to learning about your professional journey and your motivations for
joining our team.
Embark on a transformative career path with Guidance and let's shape the future of
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.