Coordinatore Pedagogico ofertas em Canadá

For an Italian global cruise company, we are looking for a CRM Business Analyst who will work closely with technical stakeholders and the CRM Manager on a global transformation program. The focus will be on articulating CRM, Customer Engagement, and Marketing Automation requirements, contributing to all phases of CRM evolution: feasibility analysis, design definition, governance of developments, and roll-outs.

• 5 years of experience in CRM domain and business analysis
• Experience with at least one CRM platform among Salesforce and MS Dynamics
• Knowledge of Customer Engagement, Marketing Campaign Automation, CRM processes, and tools
• Proficiency in reporting and advanced analytics tools for data preparation and visualization
• Strong knowledge of the software development cycle, processes, and tools
• Good understanding of main metrics of attended and unattended channels (CRM and digital sales channels)
• Fluent in English, both oral and written; additional European languages are an advantage
• Master’s Degree in Computer Science, Management Information Systems, or a comparable discipline

• Gather functional requirements from the business, guiding proposals from idea through stage gate approvals to service delivery, considering costs and benefits
• Translate business requirements into functional solutions, ensuring scalability and resilience, and assessing architecture compatibility for integrated design across technologies
• Ensure software certification through execution of defined certification cycles in testing and quality policies
• Participate in the software lifecycle for correct deployment across different environments, facilitating proper execution
• Develop and execute test plans for releases, including system and integration testing
• Break down complex topics into understandable parts for technical and non-technical stakeholders
• Advocate for adherence to standards and best practices, supporting the development team as needed
• Manage multiple requests simultaneously, meeting requirements and deadlines across diverse phases and teams
• Participate in and lead responses to critical operational issues, analyzing, troubleshooting, and identifying root causes, working with globally distributed teams
• Follow and implement specific initiatives based on project plans set by the IT CRM Manager
• Communicate migration activities and issue statuses clearly and promptly for various stakeholders