Senior Data Analyst

Buddyfit; Genova; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A health-focused company in Genova is seeking a Senior Data Analyst to influence marketing decisions across multiple brands. You will work with cross-functional teams to drive insights that matter, mentor analysts, and play a crucial role in measuring the impact of campaigns. Ideal candidates should have a Master's degree and 5-7 years in marketing analytics with strong SQL skills. This position offers a youthful environment and opportunities for growth.

Servizi

Vertical growth opportunities

Youthful work environment

Growth-oriented mentality

Competenze

• 5-7 years of experience in digital marketing or related field.
• Strong understanding of attribution modeling and A/B testing.
• Proficiency in SQL and data visualization tools.

Mansioni

• Shape marketing decisions across multiple brands.
• Evaluate marketing ROI and improve decision-making.
• Mentor analysts and promote a collaborative culture.

Conoscenze

Marketing analytics

Data-driven decision making

Collaboration

SQL

Communication

Formazione

Master's degree or equivalent

Strumenti

Tableau

Google Analytics

Python

Google Tag Manager

dbt

Descrizione del lavoro

Your mission

Impact Measurement & Insights

• Go beyond reporting: assess why something worked (or didn’t) using controlled experiments, causal inference, and advanced analytics

• Provide decision-making clarity – not just reports

Cross-Brand Marketing Analytics

• Enable marketing analytics across multiple brands

• Own attribution modeling and campaign performance tracking across channels like Influencer, Performance, CRM, and emerging opportunities

• Build scalable systems to measure, compare, and improve marketing ROI

Behavioral Analysis

• Analyze user journeys, conversion funnels, and behavioral signals

• Uncover patterns that influence acquisition, retention, and roadmap planning

Modeling & Experimentation

• Design and execute A/B tests and CRO initiatives

• Apply regression analysis, experimentation frameworks, and other statistical methods to support product & marketing growth

Mentorship & Technical Sparring

• Mentor fellow analysts and contribute to a strong, collaborative analytics culture

• Help raise standards across methodology, communication, and documentation

Data Products & Standards

• Build and maintain robust models and visualizations – focused on clarity and action, not dashboards for the sake of dashboards

• Improve internal workflows, tooling, and documentation standards with the broader data team

Your profile

Here’s what you will take care of

As a Senior Data Analyst (m/f/d), you will take an active role in shaping marketing decision across multiple brands within the 7NXT Health Group (BuddyFit, Gymondo & 7Mind).

Reporting directly to the Head of Data, you will partner closely with Marketing & Product Managers, Heads of Marketing and cross-functional leadership to drive insights that truly matter and making campaignes succesful – moving beyond surface metrics and dashboards to challenge assumptions, guide decisions and measure real business impact.

Skills & Requirements

You are a data-driven marketing professional who combines technical expertise with a strategic mindset.

• Education: A Master’s degree (or equivalent practical experience) in Data Science, Computer Science, Economics, Statistics, Marketing Analytics, or a related field.

• Marketing Analytics Expertise: 5-7 years of experience in digital marketing (or equivalent knowledge gained through projects or work), business intelligence, or a related field, with a strong understanding of attribution modeling, A/B testing, CRO methodologies, and digital marketing strategies.

• Technical Skills: Proficiency in advanced SQL and dbt (or the ability to quickly learn and adapt to these tools), along with experience using industry-grade visualization tools like Tableau; Python experience is a plus.

• MarTech Mastery: Hands-on experience with platforms like Google Analytics, Firebase, Google Tag Manager, Rudderstack, Adjust, and A/B testing tools (e.g., VWO, Amplitude).

• Marketing Platform Experience: Familiarity with tools such as Meta Business Manager, Google Ads, Microsoft Ads, and CRM tools like Braze, Zoho, or Emarsys.

• CRO Knowledge: Proven track record in running and analyzing A/B tests and driving user journey improvements through data insights.

• Collaboration and Communication: Excellent communication and stakeholder management skills to align teams and present insights effectively.

• Strategic and Analytical Mindset: A proactive problem solver who can derive actionable insights from complex data and align them with business goals.

What we offer

• Possibility of vertical growth: you won’t find any corporate career scheme, if you contribute to the success of the products we launch, you will directly profit in terms of career and compensation.

• Youthful and easy environment, we like to have fun and we believe in the importance of the team. You will find a very special working environment and a very close and tight team.

• Growth-oriented mentality: we are very, very ambitious. You will find colleagues who want to push you to the limit, and you will be triggered by this stimulating environment.