Senior Associate Data Analytics

Publicis Groupe Holdings B.V; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading digital transformation partner located in Milan seeks an experienced professional for data analysis. The role involves analyzing CRM and digital campaign performance, conducting customer analyses, and producing impactful reports. Candidates should have strong analytical skills, proficiency in Excel, and experience with tools like Power BI. The ideal candidate will possess a strategic mindset and be comfortable working with cross-functional teams.

Competenze

• Minimum of 4 years experience in a similar role, ideally within a consulting firm.
• Strong analytical and quantitative skills with advanced proficiency in Excel.
• Experience with data visualization and reporting tools like Power BI or Tableau.

Mansioni

• Analyze the performance of CRM and digital campaigns focusing on lead generation.
• Conduct analyses to develop behavioral segmentation models and scoring systems.
• Produce reports and presentations tailored to business stakeholders.

Conoscenze

Analytical skills

Quantitative skills

Data visualization

Data cleaning

Strumenti

Excel

Power BI

SQL

Python

Descrizione del lavoro

Company description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

Main Tasks and Responsibilities

• Analyze the performance of CRM and digital campaigns with a focus on lead generation, conversion KPIs, and customer engagement, transforming data into actionable business insights.
• Conduct analyses on the customer base to develop behavioral segmentation models, scoring systems, and key business indicators that support strategic marketing and commercial decisions.
• Collect, organize, and validate data from internal and external sources, ensuring data quality and reliability throughout the analysis process.
• Produce clear and impactful reports and presentations tailored to business stakeholders, enabling data-driven decisions.

Hard Skills

1. Minimum of 4 years experience in a similar role, ideally within a consulting firm or structured corporate environment.
2. Strong analytical and quantitative skills. Advanced proficiency in Excel or similar tools. Foundational knowledge of SQL or equivalent tools for analyzing large datasets.
3. Passion for uncovering patterns, identifying actionable trends, and delivering insights that drive business value.
4. Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau, Qlik).
5. Experience with data cleaning and preparation workflows.
6. Familiarity with Python or another programming language is a plus, not a requirement.
7. Strategic mindset: able to extract meaningful insights that support business and marketing decisions.
8. Experience in optimizing analytical processes or reporting routines is appreciated.

Soft Skills

• Business-oriented and insight-driven approach, with the ability to translate complex data into strategic value.
• Comfortable working in dynamic and evolving environments, collaborating effectively with cross-functional teams (Marketing, CRM, Sales, Digital).
• Strong communication skills, both written and verbal; able to engage with non-technical stakeholders and simplify analytical findings.
• Previous experience in CRM or automotive-related projects is considered a plus.