Product Marketing Manager OUTDOOR (m/f/d)

Sports Nut GmbH; Cisano Bergamasco; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

Ein Unternehmen in der Outdoor-Branche sucht einen erfahrenen Marketingmanager, der die Markenpositionierung im Outdoor-Segment entwickeln und die Verantwortung für das Marketingbudget übernehmen kann. Sie sollten über 5 Jahre Erfahrung im Markenmarketing verfügen und Leidenschaft für Outdoor-Aktivitäten mitbringen. Es wird erwartet, dass Sie in einem internationalen Team arbeiten und fließend Italienisch, Englisch und idealerweise Deutsch sprechen.

Competenze

• Mindestens 5 Jahre Erfahrung im Marken- oder Produktmarketing.
• Erfahrung in der Zusammenarbeit mit internationalen Teams und externen Partnern.
• Strukturierte Arbeitsweise und kreative Denkweise.

Mansioni

• Entwicklung einer klaren Positionierung des Outdoor-Segments.
• Verantwortung für das Segment-Marketing-Budget.
• Koordination externer Agenturen und Dienstleister.

Conoscenze

Brand management

B2B/B2C marketing

Cross-channel campaign planning

Team collaboration

Technical understanding of products

Creativity

Fluent in Italian

Fluent in English

Fluent in German

Formazione

Studienabschluss in Marketing, Kommunikation oder vergleichbar

Descrizione del lavoro

Aufgaben:

• Development of a clear positioning of the outdoor segment in the context of the overall SKYLOTEC brand
• Collaboration on the seasonal and overarching marketing strategy together with the Global Head of Brand & Marketing
• Responsibility for the segment marketing budget
• Implementation of our success:
• Creation of the seasonal marketing roadmap and operational implementation with the marketing teams in Italy and Germany
• Planning and rollout of all measures across all touchpoints (B2B & B2C)
• Management of sponsoring activities, athlete cooperations, and brand partnerships
• Supporting sales through effective trade marketing
• Communication:
• Coordination of external agencies and service providers
• Organization and implementation of B2B and B2C events
• Ensuring consistent brand management across all channels

Qualifikationen:

• We are looking for people who can convey exactly that. You don't have to climb 8b or summit ED routes, but these terms shouldn't be foreign to you. What matters is that you share our passion for mountains and climbing and are eager to grow the SKYLOTEC brand as part of an international team.
• Completed studies in marketing, communications, business, or a comparable qualification
• At least 5 years of experience in brand or product marketing, ideally in the sports, outdoor, or consumer goods sector
• Sound knowledge of brand management, cross-channel campaign planning, and B2B/B2C marketing
• Experience working with international teams and external partners
• What makes you special:
• You are active in climbing yourself or know the scene first-hand
• You have a technical understanding of products and a good feel for the community
• You work in a structured manner, think creatively, and are happy to take on responsibility
• You are willing to travel — whether to trade fairs, events, or on the rock
• You speak fluent Italian, English, and German (a plus)