Product Marketing Manager (M/F/D/X) - Italy

MG Motor Italia; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading automotive brand is seeking a Product Marketing Manager in Milan to drive product positioning and launch initiatives. In this role, you'll be responsible for conducting competitive analysis, maximizing product profitability, and leading training operations. Ideal candidates will have 3-5 years of experience in a similar role with LCV expertise and strong organizational and analytical skills. Proficiency in English is preferred. Join us and contribute to our growth in the Italian market.

Competenze

• 3-5 years of experience in a similar role.
• Expertise in Light Commercial Vehicles (LCV) is essential.
• Proficiency in English (C level preferred).

Mansioni

• Conduct competitive analysis and market scenario knowledge.
• Determine product positioning and pricing.
• Oversee new product launch activities.
• Communicate product updates to stakeholders.
• Lead commercial training operations.

Conoscenze

Analytical skills

Organizational skills

Sales-oriented

Problem-solving

Team working

Flexibility

Descrizione del lavoro

About us

MAXUS is the Light Commercial Vehicle Brand of SAIC Motor Italy, one of the fastest-growing Automotive company in the Italian landscape.

Product Marketing Manager

We are looking for a Product Marketing Manager who is organized, detail-oriented, and great with people. If you love challenges and think you’re a good fit, let’s get in touch!

Main Tasks / Responsibilities

• Responsible for competitive analysis and Market scenario knowledge (competitors’ renewals, pricing evolution, Industry sales and mix)
• Responsible for Maxus product positioning in terms of price, specification and volume by trim, engine, option and channel mix over the product lifecycle to optimize model profitability
• Be the contact person and interface of HQ product planning / development / engineering, to support the best local market fit of Maxus Italy product line-up
• Lead the new product launch activity, ensuring all project milestones are established and all cross departmental workstreams are properly and timely delivered
• Ensure optimal run-out of existing models and run-in of new models (i.e. sell out incentives required for run-out stock)
• Contribute to set the volume and contribution margin targets of each Maxus model within the portfolio, as defined in the annual business plan
• Maximize profitability and volume of product line-up, by identifying key business opportunities for growth through product actions (i.e. how to react in case of feature shortage; how to leverage on a new feature opportunity; local special series or dedicated configuration)
• Communicate all product information to internal parties, external stakeholders and Dealers network
• Build comprehensive knowledge of existing and future environmental and legislative requirements which directly impact on products in portfolio and commercial policy / incentive scheme
• Lead the Commercial Training operations

Main Skills / Capabilities / Requirements

• At least 3-5 Years experience in a similar role
• LCV expertise and proficiency is a must
• Excellent analytical and organizational skills
• Good knowledge of English language (C proficiency level preferred)
• Self-driven, sales-oriented, problem-solver, highly flexible
• Clear understanding of business needs, to be translated into action fast
• Team working skills, proactiveness and creative attitude