Product Marketing Manager

Akamas; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading software optimization firm in Milan is seeking a Product Marketing Manager to define its market positioning and messaging. This key role combines strategic responsibilities with hands-on content creation, aimed at educating and enabling technical engineering audiences. The ideal candidate should have 5–8 years of experience in B2B product marketing, with a strong ability to communicate complex technical concepts clearly. This position offers an opportunity to significantly impact Akamas's presence in the market.

Servizi

Access to fresh fruit in the office

Flexibility in tech equipment choice

Commitment to sustainability

Competenze

• 5–8 years of experience in Product Marketing or equivalent roles.
• Experience with technical B2B products.
• Ability to communicate complex technology clearly.

Mansioni

• Own and evolve Akamas’ core positioning and messaging framework.
• Develop high-quality content like blogs and whitepapers.
• Ensure technical credibility and strong narrative flow in content.
• Collaborate with sales teams to create enablement materials.

Conoscenze

Strong writing and editing skills in English

Proven ability to work with technical products

Experience with B2B products

Cross-functional collaboration

Ability to own projects end-to-end

Descrizione del lavoro

We’re redefining performance engineering with AI - join us!

Akamas is a software platform that reshapes IT performance optimization through AI, automation, and the domain expertise we’ve developed by working with some of the most demanding enterprise customers across the world, achieving unprecedented levels of performance, efficiency, and cost savings

About the role

We are looking for a Product Marketing Manager to own Akamas’ positioning and messaging, shaping how our product is understood by a highly technical engineering audience.

This is a strategic and hands-on role at the intersection of product, marketing, and sales, ideal for someone who enjoys turning complex technology into clear, compelling narratives that educate, persuade, and enable go-to-market teams.

You will work closely with product managers, engineers, and go-to-market stakeholders to translate what we build—and why it matters—into messaging and content that is technically accurate, consistent across channels, and meaningful for our users and buyers.

This role comes with real ownership: you’ll define how Akamas is positioned and understood in the market. It’s a strategic, foundational role - not a generic content job, not a demand‑gen or social media position, and not one where messaging is handed to you fully formed.

What You’ll do

Positioning & Messaging (Ownership)

• Own and evolve Akamas’ core positioning, value propositions, and messaging framework across ICPs and personas
• Clearly articulate the what, why, and for whom of our products
• Ensure messaging consistency across website, content, sales collateral, and partner material
• Continuously refine positioning based on product evolution, customer and sales feedback, and competitive landscape

Editorial Strategy & Content Creation

• Own and lead the editorial strategy and content calendar
• Decide what we write, why, and when — not just execution
• Balance multiple content priorities, including SEO / GEO‑driven content, product launches and feature rollouts, thought leadership for engineering audiences, and sales enablement
• Create high-quality content, such as blog posts, solution briefs, whitepapers, case studies, and landing pages
• Turn customer outcomes and technical results into compelling stories
• Support product launches with clear messaging and launch content

Website Content Ownership

• Own the website content end-to-end, including product pages, solution pages, and messaging updates tied to releases
• Ensure clarity, technical credibility, and strong narrative flow
• Partner with design and marketing teams to continuously improve impact and conversion

Product to Marketing Translation

• Act as the bridge between product and marketing
• Absorb deep product knowledge from PMs and engineers
• Translate complex capabilities into content that explains what the product does, why it matters, and how it helps engineers in real scenarios
• Be the person who truly understands the product and can explain it clearly

Sales & Partner Enablement

• Develop sales enablement materials (pitch decks, one-pagers, battlecards, FAQs)
• Equip Sales and SE teams with clear, consistent messaging that shortens sales cycles
• Collaborate with Sales on customer‑facing narratives and proof points
• Produce high-quality collateral to empower Sales teams, Solution engineers, and Partners and resellers
• Ensure sales materials are aligned with positioning and technically credible

What We’re Looking For

• 5–8 years of experience working with technical B2B products, including at least 3 years in Product Marketing or equivalent roles
• Proven ability to work with technical products and engineering audiences
• Strong writing and editing skills in English
• Ability to own projects end-to-end, from strategy to execution
• Comfortable working cross‑functionally with product, engineering, sales, and marketing

Nice to have

• Background in DevOps, cloud, Kubernetes, performance engineering, or observability
• Experience owning positioning or messaging frameworks
• SEO/GEO awareness and editorial planning experience
• Experience creating sales enablement or partner materials
• Ability to interview engineers and turn conversations into compelling content

Why Akamas?

Join Our Team and Make a Real Impact: in Akamas we're on the lookout for dynamic individuals who want to be a driving force in their field, making a significant difference from day one

Sustainability: in our office, you will always have access to fresh fruit thanks to Cortilia. In Akamas, we are committed to connecting conscious customers with local products and producers, all while prioritizing environmental and social responsibility.

Tech Your Way: choose your weapon in the tech battle! Whether you're team Mac or team Windows, we believe in equipping you with the tools that spark joy. After all, the only thing better than coding your next big idea is doing it on a laptop that suits your style!