PR Manager Premium Brands

Stellantis; Torino; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading global mobility player is seeking a PR Manager for Premium Brands (Alfa Romeo, Lancia, and DS Automobiles) in Italy. The role involves defining and executing communication strategies, managing media relations, and overseeing product launches. Ideal candidates should have 3-5 years of experience in automotive PR, be skilled in writing and presentations, and possess strong project management capabilities. A passion for the automotive industry is required.

Competenze

• 3–5 years of experience in automotive PR or a similar role.
• Strong project management and organizational capabilities.
• Passion for the automotive industry.

Mansioni

• Define & execute communication strategy for Premium Brands.
• Prepare key messages and Q&A for journalists.
• Manage media relations and coverage analysis.
• Organize media test drives and events.

Conoscenze

Excellent writing skills

Presentation skills

Storytelling skills

Project management

Intercultural open-mindedness

Formazione

Bachelor’s or master’s degree in communications or related field

Descrizione del lavoro

Overview

Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.

We are looking for a PR Manager Premium Brands (Alfa Romeo, Lancia e DS Automobiles) in Italy.

Our Mission:

• The PR Manager Premium Brands (Alfa Romeo, Lancia e DS Automobiles) is responsible for the definition & execution & follow-up of the Brands Communication strategy & actions, either on Products, Events

• She/He is working in close contact with Brand, Product, COM event and Region/Country Brand Communication teams.

Our scope:

We are seeking a dynamic and results-driven PR Manager to join our Italian Communication team, overseeing public relations for Premium Brands (Alfa Romeo, Lancia e DS Automobiles) in Italy. The ideal candidate will play a critical role in shaping and conveying the brands’ narratives, supporting product launches, managing media relations, and executing world-class communication strategies that elevate brand visibility and reputation on both local and international stages.

Responsibilities

• Product Communication
• Prepare key messages and Q&A linked to the Unique Selling Points of the Product for journalists (written & oral communication)
• Media coverage analysis
• Support in organizing the Media Test drives with Journalists
• Press fleet management (cars for journalists and VIP requests)
• Support in managing external physical and virtual events, including product reveals, press conferences and media drives (International and local), working with Global brand events teams
• Work with brands content team to deliver content and assets (videos, presentations and other materials) for all events
• Support Global brand teams in case of need of local adaptation
• Prepare all the necessary material & information for the reveals & launches of new cars

Requirements

• Education and experience
• Bachelor’s or master’s degree in communications, Public Relations, Journalism, or a related field.
• 3–5 years of experience in automotive PR or a similar role.
• Communication
• Sales & Marketing
• Project management

Languages & Others

• Excellent writing, presentation, and storytelling skills in Italian and in English (additional languages are a plus).
• Passion for the automotive industry.
• Strong project management and organizational capabilities.
• Intercultural open-mindedness

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

By submitting your application, you are accepting our privacy notice: https://www.stellantis.com/en/privacy