Omnichannel Marketing Principal - HS&P, EMEA

myGwork - LGBTQ+ Business Community; Milano; Ibrido; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading medical device company is seeking an Omnichannel Marketing Principal for EMEA. This hybrid role in Milan focuses on content strategy and customer engagement across channels. The ideal candidate has over 5 years of experience in integrated marketing communications and proficiency in crafting compelling narratives. Join a high-performing team dedicated to advancing science for life and improving patient outcomes.

Competenze

• 5+ years of experience in Integrated Marketing Communications (B2B or B2C), including deploying content strategy.
• Professional experience in MedTech is preferred.
• Fluent English is required; additional European languages are a plus.

Mansioni

• Support the Group Marketing Manager in defining content strategy and budget.
• Lead design of customer personas and integrated customer journeys.
• Collaborate with Downstream Product Managers to drive content development.

Conoscenze

Content Management & SEO

Communication & Storytelling

Execution Excellence

Influence & Cross-Functional Collaboration

Courage & Ownership

Data & Insights

Formazione

Bachelor's degree in Communications, Marketing, Business or other relevant fields

Descrizione del lavoro

Join to apply for the Omnichannel Marketing Principal - HS&P, EMEA role at myGwork - LGBTQ+ Business Community.

This job is with Boston Scientific, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Additional Locations: Italy-Milan; France-Voisins le Bretonneux; Netherlands-Kerkrade; Spain-Madrid; United Kingdom-Hemel Hempstead.

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we provide the opportunity to harness your skills by working in high‑performing, diverse teams and tackling pressing challenges in the health industry. With access to the latest tools, information, and training, we support your professional growth and career advancement. You will be encouraged to progress in accordance with your ambitions.

About the Role

The Omnichannel Marketing Principal EMEA HS&P will report to the Group Marketing Manager EMEA Downstream HS&P and will partner with HS&P Downstream Product Managers, GPO Lead, Divisional Omnichannel teams, and Corporate Marketing and Communications to lead omnichannel and content strategy, defining customer journeys and content mix for upcoming campaigns.

This position can be based in one of Boston Scientific’s main European office hubs (Kerkrade, Düsseldorf, Madrid, Milan, Hemel Hempstead, Voisins Le Bretonneux), is hybrid (requiring office presence 3 days per week), and may require up to 15 % travel.

Omnichannel & Content Strategy Definition

• Support the Group Marketing Manager Downstream HS&P in defining the content strategy, communication yearly plan, and budget.
• Lead the design of customer personas and integrated customer journeys across channels.
• Partner with Downstream Product Managers and GPO Lead to orchestrate planning, design, and execution of content strategy and omnichannel campaigns.
• Develop social media strategy to increase awareness & customer engagement.

Omnichannel & Content Strategy Execution

• Collaborate with Downstream Product Managers and GPO Lead to drive content development and execution of omnichannel campaigns.
• Work side by side with the EMEA Digital Marketing COE to coordinate execution of digital campaigns.
• Lead selection and management of external agencies for omnichannel initiatives: develop creative briefs, manage content creation & copywriting, and approve content.
• Coordinate maintenance of the existing HS&P portfolio of content and create new content where gaps and opportunities exist.
• Manage creative and designs in line with Boston Scientific’s brand standards and act as brand ambassador.

Change Management & Best Practice Sharing

• Drive change management within HS&P to integrate omnichannel and content strategy within the marketing organization.
• Apply operating models, processes, tools, and technologies along with the content lifecycle.
• Collaborate with Corporate Marketing Team to ensure alignment and share best practices at the EMEA level.

Performance Tracking & Communication

• Leverage customer data & insight across sales & marketing, from digital & F2F touchpoints to close the loop and optimize omnichannel strategy.
• Monitor KPIs, perform content analysis, and recommend optimizations to ensure effectiveness of multichannel strategies and marketing content.
• Collaborate on budget management.

What We Are Looking For in You

• 5+ years of experience in Integrated Marketing Communications (B2B or B2C), including deploying content strategy and plans into high‑quality marketing content.
• Professional experience in MedTech is preferred; exposure to downstream or commercial product management is a strong advantage.
• Bachelor’s degree in Communications, Marketing, Business or other relevant fields.
• Fluent English is required; additional European languages are a plus.

Skills & Competencies

• Content Management & SEO – knowledge of SEO and content production for digital, social media, and other channels is an advantage.
• Communication & Storytelling – able to translate data and value propositions into compelling narratives for internal and external audiences.
• Execution Excellence – proven ability to drive initiatives from strategy to implementation in complex, matrixed environments.
• Influence & Cross‑Functional Collaboration – skilled in working with stakeholders across divisions, countries, and functions.
• Courage & Ownership – comfortable challenging assumptions, taking decisions, and driving accountability.
• Data & Insights – strong analytical capabilities, including forecasting, performance tracking, and customer insights synthesis.

Core Behaviors

• I deliver what matters – focus on high‑impact priorities and outcomes.
• Global collaboration – work seamlessly across teams and geographies.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Education and Training

Industries

Medical Device

As a leader in medical science for more than 40 years, Boston Scientific is committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient outcomes, create value for our customers, and support our employees and the communities in which we operate. We encourage natural problem‑solvers with imagination, determination, and spirit to apply and look forward to connecting with you!