MIU MIU CORPORATE PRESS OFFICE MANAGER

PradaGroup; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading luxury fashion brand is seeking a Fashion Corporate PR Manager to enhance brand visibility and manage communications across key markets. The ideal candidate will have expertise in luxury fashion communications and solid media relations experience. Responsibilities include managing press relationships, developing PR strategies for events, and ensuring consistent messaging across platforms. Fluency in English is required, with knowledge of Italian and Spanish media regarded as a plus. Join a creative and diverse workplace committed to talent and individual growth.

Competenze

• Proven experience in luxury fashion communications and strategic media relations.
• Deep understanding of the fashion and cultural landscape.
• Budget management competencies.

Mansioni

• Manage relationships with press and media partners.
• Define and execute PR strategies for events and launches.
• Introduce innovative approaches to enhance brand positioning.
• Coordinate communications with headquarters and subsidiaries.
• Develop press materials ensuring consistent tone of voice.
• Manage event-related PR budgets.

Conoscenze

Strong editorial sensibility

Excellent media relations

Ability to develop narratives

Event management

Fluency in English

Understanding of Italian and Spanish media

Strumenti

Media analytics tools (Launchmetrics)

Descrizione del lavoro

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The Fashion Corporate PR Manager is responsible for leading strategic press and media relations activities to enhance brand visibility and reputation across key markets. The role coordinates subsidiary communications and ensures consistent messaging across markets while overseeing the planning and implementation of communication initiatives across traditional and digital channels, with a specific focus on Italy and Spain.

RESPONSIBILITIES

• Managing relationships with press and media partners to ensure consistent, high-quality coverage aligned with brand objectives.
• Defining and executing PR strategies for events, shows, and launches in collaboration with global PR teams to strengthen and enhance the pr strategy, ensuring high return on investment and strong media coverage.
• Introducing innovative and culturally relevant approaches to strengthen brand positioning and engagement.
• Coordinating cross-functional communications with headquarters and subsidiaries to ensure message consistency and strategic alignment.
• Developing and overseeing press materials and ensuring consistency of tone of voice across all communication channels.
• Managing event-related PR budgets.

KNOWLEDGE AND SKILLS

• Strong editorial sensibility with proven experience in luxury fashion communications and strategic media relations.
• Deep understanding of the fashion and cultural landscape.
• Ability to develop compelling narratives and press materials that resonate with diverse media audiences.
• Budget and event management competencies.
• Fluency in English is mandatory; knowledge of Italian and Spanish media ecosystems and cultural nuances is highly valued.
• Experience with media analytics tools such as Launchmetrics is appreciated.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.