Marketing Specialist (Italy)

Bybit; Livorno; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A global cryptocurrency exchange is seeking a Community & Marketing Assistant in Italy to manage local crypto communities, execute marketing campaigns, and drive brand awareness. The ideal candidate has over 3 years of marketing experience, a strong grasp of the crypto landscape, and is proactive in leading initiatives. This role offers the chance to grow within a dynamic, international team.

Competenze

• 3+ years of experience in regional or digital marketing with successful initiatives.
• Deep understanding of the Italy crypto user base and cultural dynamics.
• Experience with KOLs and community partners in Web3 or fintech.

Mansioni

• Develop and execute marketing strategies to enhance brand awareness.
• Manage partnerships with media and communities in Italy.
• Monitor campaign performance and iterate based on engagement data.

Conoscenze

Marketing strategy development

Event planning

Understanding of crypto culture

Performance tracking

Proactive and creative mindset

Strumenti

CRM

Analytics tools

Social platforms (Twitter, YouTube, etc.)

Descrizione del lavoro

About Bybit :

Bybit is a leading global cryptocurrency exchange, founded in 2018 by Ben Zhou. Headquartered in Dubai, Bybit has rapidly grown to serve over 70 million users worldwide, making it the world’s second-largest crypto exchange by trading volume. Our mission is to empower individuals and institutions to realize the full potential of crypto and Web3 technologies. Bybit offers a comprehensive suite of trading options, including spot and derivatives trading, as well as innovative products like the Bybit Card and Bybit Wallet. We are committed to providing a secure, transparent, and user-friendly platform, underpinned by industry-leading security measures and 24/7 customer support.

In 2025, Bybit established its European headquarters in Vienna, Austria, reinforcing its commitment to the European market and regulatory compliance. This strategic move positions Bybit at the heart of Europe, enabling closer collaboration with regulatory bodies and providing enhanced services to its European user base.

Job Overview : We’re looking for a Community & Marketing Assistant to support our efforts in Italy. You’ll play a key role in managing our local crypto communities, executing marketing campaigns, and supporting day-to-day marketing operations. This is an excellent opportunity for someone passionate about Web3 and eager to grow within a global team.

Responsibilities : Developing marketing strategies to drive brand positioning and awareness, user acquisition, and supporting the Italy markets to boost their business plans. Collaborating with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local user behavior, regulations, and cultural context. Managing partnerships with Italian media and other relevant key players at the Italy level, and communities to promote Bybit through both online and offline channels. Planning and supporting regional marketing campaigns (e.g., referral programs, promotions, airdrops, webinars, AMAs, trading competitions) along with offline events across Italy targeting top-tier markets. Monitoring campaign performance and user acquisition data, and iterating based on ROI and engagement. Keeping up with local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategies.

We are looking for candidates who : Have 3+ years of experience in regional or digital marketing, with proven success in building events, PR, and marketing initiatives. Have a deep understanding of the crypto user base, culture, content channels, and market dynamics at the Italy level. Are familiar with marketing tools and platforms (e.g., CRM, analytics, event checklists and roadmaps, social platforms like Twitter, YouTube, TikTok, Telegram, Discord, etc.). Have experience working with KOLs, affiliates, and community partners in the Web3 or fintech space. Are proactive, creative, and able to manage multiple campaigns with limited oversight. Are results-oriented, with strong skills in performance tracking and reporting. Are based in Italy and able to attend industry events or manage activations when needed.