Marketing Manager

Experteer Italy; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Un'azienda di cosmetici ricerca un Marketing Manager a Milano. Il candidato ideale avrà almeno 5 anni di esperienza nella gestione marketing, capacità di leadership, e competenze analitiche forti. Il ruolo include lo sviluppo di campagne, gestione di un team e collaborazione con strategie globali. È richiesta la fluente conoscenza dell'inglese, la conoscenza del francese è un plus. Offerta contrattuale a tempo indeterminato.

Competenze

• Proven experience in marketing management, preferably within selective beauty brands or the retail sector.
• Fluency in English is required; proficiency in French is a plus.

Mansioni

• Responsible for the strategic development, execution, and optimization of integrated marketing campaigns.
• Lead a team and manage the market strategy in alignment with global and European guidelines.
• Collaborate with other teams to align with overarching strategies.

Conoscenze

Analytical skills

Problem-solving skills

Organizational skills

Project management

Team leadership

Descrizione del lavoro

Overview

Marketing Manager — NEW

• Published on 09.15.2025
• Company: BeneFit Cosmetics
• Department: Marketing
• Reference: BEFI101230
• Location: Milan, Italy
• Contract type: Impiego a tempo indeterminato
• Required experience: Almeno 5 anni
• Work mode: Full time

Position

Marketing Manager

Job Responsibilities

• Reporting directly to the Country Manager, the Marketing Manager is responsible for the strategic development, implementation, and optimization of integrated marketing campaigns across diverse channels.
• Lead a team of 4 people and manage the market strategy in alignment with global and European guidelines.
• Collaborate with the Regional Marketing & Digital teams in Paris to align with overarching strategies and initiatives.
• Strategic Planning & Execution: Execute the annual marketing plan, aligned with Sephora Europe initiatives. Analyze brand performance to identify key opportunities. Negotiate and organize local promotional activities to drive sales. Develop and implement comprehensive omnichannel marketing strategies that support overall business objectives.
• Campaign Management & Optimization: Manage and optimize performance across all marketing channels, focusing on KPIs. Track, analyze, and report on campaign performance, providing actionable insights and recommendations. Continuously seek and implement innovative improvements to the media planning process.
• Retail & In-Store Activation: Analyze in-store consumer behavior and develop targeted activation strategies to enhance the customer experience and drive sales.
• Relationship Management & Influencer Marketing: Cultivate and maintain strong relationships with creators (influencers, VIPs) and beauty editors. Develop and execute impactful influencer marketing initiatives (e.g., contests, content collaborations, events) to expand brand awareness and audience reach.
• Budget & Financial Management: Plan, coordinate, and execute marketing campaigns across diverse channels, including email, social media, paid advertising, website, mobile, and in-store activations. Maintain meticulous oversight of the digital and marketing budget.
• Digital & E-Commerce Strategy: Coordinate social media, email marketing (newsletters), and e-commerce strategies to drive sales and improve product visibility/ranking.

Profile

• Personal Attributes: Demonstrates a high level of enthusiasm and positive energy, embodying the Benefit Cosmetics brand DNA. A highly motivated and innovative marketing professional.
• Experience: Proven experience in marketing management, preferably within selective beauty brands and/or the retail sector.
• Skills: Strong analytical, problem-solving, and organizational skills. Excellent project and time management abilities. Experience in team leadership and development.
• Language Proficiency: Fluency in English is required; proficiency in French is a plus.