Local Marketing Manager (all genders) Milan

Experteer Italy; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading education company is seeking a Local Marketing Manager in Milan. This role requires driving brand awareness and community engagement through local initiatives while scouting potential real estate for new tuition centers. Ideal candidates will have at least 3 years in local marketing, project management skills, and a strong connection to the local community. You'll collaborate with schools and partners and represent the company at local events. An entrepreneurial mindset and strong networking abilities will be crucial for success.

Competenze

• 3+ years of experience in local marketing or field activation.
• Strong organizational skills with multitasking ability.
• Comfortable working on-site and travelling.

Mansioni

• Plan and execute local marketing activities.
• Scout potential locations for new tuition centres.
• Adapt marketing materials for local market.

Conoscenze

Project management

Local marketing

Stakeholder management

Networking

Formazione

Bachelor's degree in Marketing, Business Administration, Communications

Strumenti

Google Business Profiles

Instagram

Descrizione del lavoro

The role in a Snapshot

As Local Marketing Manager, you will drive local brand awareness, organic lead generation and community engagement across Milan and nearby areas. You will also support our growth by scouting high‑potential real estate locations for new centres. This role is field‑focused and requires regular on‑site activity, travel within the city and strong ownership.

Job Overview

The Local Marketing Manager plays a pivotal role in elevating GoStudent's visibility through local activations, community engagement, and neighbourhood‑level marketing initiatives. This role is field‑driven and requires a hands‑on, proactive approach to managing events, building partnerships and generating organic leads. Additionally, the Local Marketing Manager will support our expansion by scouting and evaluating real‑estate opportunities for new GoStudent Tuition Centres.

The ideal candidate is entrepreneurial, highly organized and deeply connected to the local community landscape.

Location

Milan, Italy (On‑site)

Key Responsibilities

Local Marketing & Field Activation (50%)

incl. Digital Local Marketing

• Plan and execute local activities: promo stands, school fairs, sports events, open‑door days, flyer distribution.
• Build relationships with schools, clubs and community partners.
• Handle event logistics: setup, materials, suppliers, reporting.
• Represent GoStudent on‑site and convert interest into leads.
• Manage and optimise Google Business Profiles and local Instagram content.
• Track engagement, visibility and lead performance.

Real Estate Scouting (40%)

• Identify, assess and document potential locations for new tuition centres.
• Conduct on‑site visits to evaluate visibility, accessibility and overall suitability.
• Coordinate with local real‑estate agents and landlords.
• Provide clear recommendations to the Expansion team.

Localisation (10%)

• Adapt and localise marketing materials for the Italian market.
• Support light copywriting for local assets and social content (e.g., flyers, posters, emails, etc.).

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Proven experience (3+ years) in local marketing, field activation, community outreach or trade marketing roles.
• Strong project management and organisational skills, with the ability to multitask effectively.
• Experience working directly with Sales teams or in field‑driven environments.
• Strong communication and stakeholder‑management abilities.
• Hands‑on experience in managing digital local channels (Instagram, Google Business Profiles).
• Native‑level Italian and good English proficiency.
• Comfortable working on‑site the majority of the time and travelling across Milan.
• Strong networking and representation skills.
• Entrepreneurial mindset with ownership, resilience, and strong execution focus.