Link Building Manager (Igaming Niche)

WLDM; Italia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A digital marketing agency in Italy is seeking an experienced Team Lead for link building. The ideal candidate will have over 3 years of experience in link building or off-page SEO, with a proven track record of managing teams. You will be responsible for developing and refining link-building strategies, coordinating with SEO teams, and analyzing backlink data to enhance performance. The role demands strong leadership and communication skills, and familiarity with tools like Ahrefs and SEMrush. This position offers opportunities for professional growth and innovation.

Competenze

• 3+ years of experience in link building or off-page SEO, preferably in an agency.
• 1+ year in a team lead or management role in SEO or digital marketing.
• Ability to analyze backlink data and identify trends.

Mansioni

• Lead and manage a team of freelance and full-time link builders.
• Own and improve the link-building strategy.
• Coordinate with SEO and Content teams for campaign alignment.
• Approve and QA link prospects for quality.
• Train and motivate your team to reach targets.

Conoscenze

Link building

Team leadership

Analytical skills

Project management

Persuasive communication

Strumenti

Ahrefs

SEMrush

Google Search Console

Screaming Frog

Pitchbox

Google Sheets

Notion

Airtable

Descrizione del lavoro

We value autonomy, impact, and accountability. You’ll have space to experiment, innovate, and grow — while being trusted to deliver results.

We’re not just hiring for a role; we’re investing in a leader.

What You’ll Be Doing

• Lead and manage a team of freelance and full-time link builders & virtual assistants
• Own and improve our link-building strategy to grow organic visibility and rankings
• Coordinate with SEO & Content teams to align campaigns with on-page efforts
• Approve and QA link prospects to ensure quality and relevance
• Set, track, and review monthly KPIs for link acquisition and performance
• Train, guide, and motivate your team to reach targets and maintain excellence
• Analyze backlink data to identify trends, issues, and growth opportunities
• Research and test new link-building techniques — from digital PR to niche edits
• Maintain strong relationships with webmasters, bloggers, and partners
• Develop and refine SOPs for scalability, consistency, and efficiency
• Report results and insights to management with clarity and accuracy

Ideal Profile:

About You

• 3+ years of experience in link building or off-page SEO (agency experience preferred)
• 1+ year in a team lead or management role within SEO or digital marketing
• Deep understanding of backlink strategy, quality metrics, and anchor text optimization
• Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox
• Comfortable analyzing data and turning insights into actionable strategy
• Excellent written English; persuasive communication and outreach skills
• Strong organizational and project management skills — you love structure
• Growth mindset — resourceful, proactive, and solution-oriented
• Tech-savvy with experience using Google Sheets, Notion, or Airtable
• Stable internet connection and willingness to use time-tracking software

What Success Looks Like

• Consistent delivery of high-quality, relevant links each month