Lead Campaign Manager

World Food Programme; Remoto; EUR 60.000 - 78.000; Part-time

Descrizione del lavoro

A leading humanitarian organization is seeking a Lead Campaign Manager to drive digital fundraising campaigns across multiple languages. This role requires a minimum of 5 years in digital fundraising with expertise in paid channels. Responsibilities include managing external agencies, campaign content, and financial forecasting. The position offers a flexible remote work environment and the chance to contribute to impactful humanitarian efforts worldwide.

Servizi

Attractive compensation package

Professional development opportunities

Competenze

• Minimum 5 years of work experience in digital fundraising.
• At least 3 years with a focus on paid acquisition via Meta and Google.
• Experience managing international digital fundraising campaigns.

Mansioni

• Drive and develop financial forecasts for language markets.
• Brief and manage campaign content and creative.
• Build and optimize campaigns in ad platforms.

Conoscenze

Digital fundraising expertise

Excellent knowledge of channels

Financial forecasting

Analytical skills

Copywriting

Stakeholder management

Formazione

University degree in marketing or related field

Strumenti

Meta Business Suite

Tableau

Descrizione del lavoro

DEADLINE FOR APPLICATIONS

28 September 2025 23:59 GMT 01:00 Central European Time (Rome)

EEO STATEMENT

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and / or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFP’s values (Integrity, Collaboration, Commitment, Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP visit our website and follow us on social media for the latest news.

WHY JOIN WFP

WFP is a 2020 Nobel Peace Prize Laureate. WFP offers a highly inclusive diverse and multicultural working environment. WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship and other programs as well as through internal mobility opportunities. A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe. We offer an attractive compensation package.

POSITION TITLE: Lead Campaign Manager

ORG UNIT: Private Sector Partnerships (PSP) Org. Unit

DUTY STATION: Remote

CONTRACT TYPE: Regular Consultant

DURATION: 11 months

LINE MANAGER / SUPERVISOR: Lauren Johnson

Ref.: VA No. n / a

ORGANIZATIONAL CONTEXT

The Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious new strategy and our ambition is based on 2020 WFP reached 115 million people. Every day 5600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea. Work as hard as we might through drought and floods, conflict and peace disasters, natural or man‑made the needs are immense and growing. 690 million people in the world suffer from chronic hunger. To get to a world with Zero Hunger faster WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people.

INDIVIDUAL FUNDRAISING

WFP currently has the fastest growing global individual fundraising programme with an annual income growing from $3m in FY19 to $26.3m in FY22. Our focus is a regular giving digital-first strategy working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi‑channel loyalty programme that aims to deliver a best‑in‑class donor experience. The programme now recruits donors in English, French, German, Spanish, Arabic and Korean and it delivers the supporter experience journeys through email, SMS, WhatsApp in/outbound telephone and Meta.

PURPOSE OF THE ASSIGNMENT

The Lead Campaign Manager sits within the Global Supporter Acquisition Team: a team of eight people responsible for recruiting supporters primarily via paid media transnationally across English, French, Spanish, German, Korean and Arabic-speaking audiences. The core purpose of this role is to acquire new supporters via data‑driven fundraising campaigns within one or more of these language markets over which this role will have ownership. It is a cross‑disciplinary in nature requiring a combination of creative, analytical, technical, strategic and management skills. It is a senior role within the team responsible for managing budgets, managing agencies, deputising for the Team Lead and line‑managing at least 1x Campaign Coordinator.

KEY RESPONSIBILITIES

• Campaign planning & forecasting
  • Drive and develop financial forecasts and regular reforecasts for allocated language market(s)
  • Propose the optimal allocation of spend across paid channels in allocated language market(s)
  • Maintain a full pipeline of campaigns translated/localised as appropriate to maximise returns
• Campaign content & creative
  • Brief content requirements and provide timely feedback on all content received
  • Project‑manage and provide creative direction for the production of all visual creative
  • Produce high‑quality scripts, copy and landing pages as required
  • Ensure campaign creative is based on past learnings and meets internal guidelines
• Media buying & analysis
  • Build launch and optimise campaigns in Meta and other ad platforms as required
  • Design, execute and analyse A/B experiments to inform targeting and creative strategies
  • Pro‑actively analyse campaign performance to manage and optimise budgets
  • Identify and explain under/over‑performance via analysis of metrics across the funnel
  • Oversee the work of external media agencies on campaigns in allocated language market(s)
• Celebrity fundraising
  • Manage our external content agency to ensure a regular supply of celebrity content
  • Manage the celebrity fundraising budget and its allocation across agencies and language markets
  • Serve as the team’s focal point for celebrity risk assessments and GWA content
  • Develop, maintain and oversee the team’s processes and best practices for celebrity fundraising
  • Develop and execute strategies for nurturing relationships with key celebrities

DELIVERABLES AT THE END OF THE CONTRACT

• Language markets have delivered results in line with agreed fundraising targets
• Excellent management of our external agencies is evident in the quality of their work
• A portfolio of highly relevant celebrity content has driven fundraising performance

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education

University degree in a relevant discipline e.g. marketing, management, communications, international studies, humanities or social sciences.

Work history

Minimum 5 years of work experience in digital fundraising of which at least 3 must include a strong focus on paid acquisition via Meta and Google. Experience in managing digital fundraising campaigns at an international level across multiple markets and languages. Fundraising experience within a UN agency preferably WFP. Experience in line‑managing and developing junior team members.

Technical skills

• Digital fundraising expertise with excellent knowledge of best practices, channels, creative, metrics, giving moments, sector and market trends
• Financial forecasting for paid media in the context of fundraising with the ability to determine the optimal split of investment across channels
• Analysis of paid media performance and fundraising metrics in Tableau
• Campaign budget management and optimisation in ad platforms
• Meta Business Suite expertise especially Ads Manager and Experiments
• Assessing the quality and potential of content for fundraising creative
• Expert understanding of digital marketing and fundraising metrics
• Effective copywriting for fundraising in various channels and formats
• Creative briefing and direction for visual asset production
• Line management and coaching of junior marketing/fundraising roles
• Management of external media and content agencies

Soft Skills

• Excellent organisation and prioritisation skills
• Analytical skills and high attention to detail
• People‑oriented: a collaborative and supportive team player
• Highly data‑driven and results‑driven
• Creative thinker with a solutions‑oriented mindset
• Able to thrive an international remote‑working environment
• Strong stakeholder management and influencing skills
• Flexible and adaptable to change
• Available to work out of hours when required

Languages

Excellent command (C1 minimum) of written and spoken English. Proficiency (B1 minimum) in at least one of our other fundraising languages: French, German, Spanish, Korean or Arabic.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework.

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

The United Nations does not charge any application processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

We strongly recommend that your profile is accurate, complete and includes your employment records, academic qualifications, language skills and UN Grade (if applicable). Once your profile is completed please apply and submit your application. Please make sure you upload your professional CV in the English language. Kindly note the only documents you will need to submit at this time are your CV and Cover Letter. Additional documents such as passport recommendation letters, academic certificates etc. may potentially be requested at a future time.

Please contact us in case you face any challenges with submitting your application.

Only shortlisted candidates will be notified.

All employment decisions are made on the basis of organisational needs, job requirements, merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.