Junior Digital Marketing Specialist – LATAM

Giunti Psychometrics Italy; Firenze; In loco; EUR 25.000 - 35.000; Tempo pieno

Descrizione del lavoro

Azienda leader in valutazioni psicologiche cerca un Junior Digital Marketing Specialist per gestire le operazioni di sito e-commerce e supportare attività di marketing digitale. Il candidato ideale avrà una laurea in Marketing o simile, una forte attenzione ai dettagli e la capacità di lavorare in team su progetti internazionali. È fondamentale la conoscenza fluente dello spagnolo, mentre l'italiano è preferito. L'opportunità offre un ambiente di lavoro stimolante e internazionale.

Servizi

Ambiente di lavoro internazionale

Esperienza pratica e opportunità di crescita

Partecipazione alla trasformazione di un'azienda globale in crescita

Competenze

• Interesse per il marketing digitale, e-commerce e automazioni.
• Fluente in spagnolo (requisito essenziale).
• Fluente in inglese.

Mansioni

• Gestire le operazioni del sito e-commerce e supervisionare la creazione di contenuti.
• Coordinarvi con i team di Marketing, R&D e IT.
• Supportare la pianificazione e esecuzione di campagne promozionali.

Conoscenze

Competenze organizzative

Attenzione ai dettagli

Aptitudine al lavoro in team multidisciplinari

Proficienza con strumenti digitali

Formazione

Laurea in Marketing, Comunicazione, Economia, Pubblicità o settori affini

Strumenti

Magento

Google Ads

Mailchimp

Google Analytics

Descrizione del lavoro

SCIENTIFIC KNOWLEDGE FOR THE DEVELOPMENT AND WELL-BEING OF PEOPLE AND ORGANIZATIONS

Giunti Psychometrics is a European leader in psychological assessment and associated services. Our overall vision is to deliver “scientific knowledge for the development and wellbeing of people and organizations”. The core of our activity is developing innovative psychological assessments and ways of using them. We do this for clients in all major areas where scientific assessment is used:

• clinical services (clinical and health psychology, psychiatry, child and adolescent psychiatry and neuropsychiatry, neuropsychology, speech-language pathology, etc.)
• human resources management through Giunti Psychometrics HR consulting (in the fields of industrial and organizational psychology)
• school and counselling services (educational, work and university consultancy)

Giunti Psychometrics commits to offering clients high quality, innovative scientific tools and services meeting the needs of Italian clients and those in a range of other European countries.

Posizione

We are seeking a Junior Digital Marketing Specialist to support the management and development of websites dedicated to Latin American markets.

The resource will work cross-functionally with Marketing, R&D, and IT teams, handling e-commerce operations and executing digital marketing activities, with a particular focus on coordination, campaigns, and online performance optimization.

Main Responsibilities

E-commerce Site Operations (Magento)

• Management of the e-commerce site
• Creation and updating of product sheets (content, images, prices, attributes)
• Publication of commercial content and site updates
• Verification of correct display and user experience
• (no technical development responsibilities)

Internal Coordination

• Act as interface between Marketing, R&D, and IT teams
• Support product launches and digital updates
• Gathering of requirements and follow-up on operational activities

Digital Promotions and Campaigns

• Support in planning and executing site promotions
• Collaboration in managing paid media campaigns (Google Ads, Social Ads, etc.)
• Basic monitoring of KPIs and results

Social Media & Digital Presence

• Support in managing social channels for LATAM markets
• Coordination of content with the marketing plan
• Initial analysis of engagement and traffic metrics

Email Marketing and Automations

• Support in creating, sending, and monitoring email marketing campaigns
• Operational management of automation flows (welcome, abandoned carts, post-purchase, etc.)
• Basic segmentation of contact databases
• Analysis of key metrics (open rate, CTR, conversions)

Requisiti

• Degree in Marketing, Communication, Economics, Advertising, or related fields
• Interest in digital marketing, e-commerce, and automations
• Strong organizational skills and attention to detail
• Aptitude for working with international and multidisciplinary teams
• Good proficiency with digital tools and online platforms

Languages

• Spanish: fluent (essential requirement)
• English: fluent
• Italian: preferable

Preferred Qualifications

• Basic knowledge of Magento or other e-commerce platforms
• Experience (academic or internship) in paid media, social media, or email marketing
• Knowledge of emailing and marketing automation tools like Brevo, Mailchimp, HubSpot, or similar platforms
• Knowledge of Latin American markets
• Familiarity with digital analytics tools (Google Analytics, Meta Business Manager, etc.)

Altre informazioni

What we offer

• International and stimulating work environment
• Exposure and hands‑on experience
• The opportunity to be part of the transformation journey of a growing global company

Giunti Psychometrics is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.